Email Marketing + Strategy + Customer Experience
Over the past few weeks, I’ve been sharing the step-by-step process I take when creating a business strategic marketing calendar for the year. Today, we’ll wrap up this three-part series by diving into the final stage: Finalize & Execute! But first a quick recap of how we got here. I shared the 5 reasons every
November is National Gratitude Month. Tomorrow is Thanksgiving. Yet, in the day-to-day grind of owning a business, sometimes it is hard to take the time to simply be thankful. We become so worried about putting out fires, about solving problems, about profit and loss and quarterlies and covering shifts and submitting that end of year
Last week, we put the foundation in place for creating your business marketing calendar for the year to come. If you aren’t up to speed, you can check it out here. This week we’re taking it further by merging last year’s insights with planned activities for the year to come. In today’s post, we’re creating
Last week, I shared the five reasons your business needs an Integrated Marketing Plan. In summary, having one might just save your life. via GIPHY But creating your own integrated marketing plan, especially if you’ve never done it before, can be a daunting undertaking. Sure, you could pay a consultant to help walk you through
Every business should have an integrated marketing calendar. I’m borderline obsessed with the integrated marketing calendar, because of this: And also because I have seen how having an integrated marketing calendar can amplify a business’s marketing efforts significantly (my own included). What is an integrated marketing calendar? It’s a map of your marketing and biz
The no-man’s land that is New Year’s email marketing Christmas gets most customers’ (and therefore, most marketers’) attention right up until December 25. This leaves very little time for any of us to talk about the end of the year, the start of a new one, and the wonderful celebrations many of us are planning
Every business needs to send a digital holiday card. I love holiday card season. I love getting cards from the people I love. And I love sending cards to my friends and family! Every year, I scan my inbox to see which of the businesses I support will take the time to send a digital
If your holiday marketing email strategy doesn’t include a little love for the last-minute shoppers out there, this post is going to help you help me. *raises hand* I finish my Christmas shopping on like, December 22nd. Okay, make that December 24. For people like me, it’s nice to receive email showcasing awesome last-minute gift
Remember me talking about my love for the holiday guide email in my November roundup post? ICYMI: The holiday gift guide is more than a single email. It’s an entire email ecosystem. The Holiday Guide email ecosystem = Your December workhorse Today, I’m going to teach you how to leverage your Holiday Guide email through
You made it! You survived (and if you took some of my advice, you probably even thrived) in November, but that doesn’t mean you’re off the hook for 2018. Give the last month of the year (and your customers) much-deserved love and attention by creating December email marketing campaigns that surprise, delight, inspire, and motivate.