Email Marketing + Strategy + Customer Experience
Ho ho ho! The holidays are ALMOST upon us, so I wanted to make sure you have a field guide to using the 2021 Holiday Playbook I’ve created for my Email Party subscribers! Oh, you aren’t a subscriber? You can get in on the email party using the forms on this website. I’ll make sure
In this week’s Learnin’ Thursday we wrap up our 3-part series dedicated to helping you win in Q4. Today, I’m giving you some hot tips to help you optimize your website for conversions. Three website optimizations you need to make now Add an OBVIOUS call to action to your website. Have somebody else go through
Last week, we kicked-off a three-part series dedicated to using SEPTEMBER to crush October – November – December. And in last week’s Learnin’ Thursday episode, we dove deeper on the very important task of planning your Q4 email campaigns NOW. If you haven’t already done so, watch me break down a simple 15 minute planning
You wanna crush O-N-D? Of course you do. You’ve got the rest of September to get your ducks in a row, so if you are feeling a little behind, here are the three areas I want you to focus on. 1. Plan your Q4 campaigns 2. Focus on growing & nurturing your email list –
We did a Christmas in July thing with our family this last week. For the whole story (and a more detailed OND planning explanation) check out this video: Last week we talked about the items you need to do NOW to get ready for Christmas in July.1. Review2. Dream3. Plan4. Action Steps That was the
You need to be thinking and planning ahead for the Christmas season NOW, so that you execute without stress and MAKE MORE MONEY! Erica Claus has four things for you to do NOW in order get on Santa’s business success list: Review Review last year: What did you do? What were the results? Then contemplate
Are you more of a reader or a watcher? My Learnin’ Thursday video and text below cover similar content. So, pick your preferred info consuming method… and let’s go! It’s Hudson Month! (Go to ericawalterwrites.com/july-is-hudson-month to learn more.) And because it’s Hudson’s Month, I’m doing way more than normal. I’m running a 5k each week (spread
Treat your email list like the VIP list for a party. That’s right. In today’s Learnin’ Thursday I’m digging into the importance of inviting people to join your email list like you’re inviting them to the party of the century. Because ideally, you are! Listen, even the most tedious thing can be made into a
Sure, Erica. ‘Automation is everything.’ But I have REAL emails to send. How can I get THOSE to be more effective? Listen friends, I get it. I don’t want to sound like a broken record, but the MOST effective thing you can do to increase your ongoing email campaign effectiveness is create triggered, automated emails
I’ve gotten the opportunity to consult with a lot of new businesses in the last month or so (yay!). Everybody is looking to up their email game to capitalize on the digital and ecommerce trends that emerged during the pandemic. KUDOS! In doing my research, I am discovering that most businesses are falling into a