Customer Journey

Take your customers on an IDEAL journey

Students of the inaugural cohort of The Bootstrapper’s Email Marketing Success System are digging deep this week into their ideal customer journey. Spending time working with them on assessing their business at this level got me thinking about how often this process is done. For small businesses, I’m guessing it isn’t nearly as frequent as

The business of being in business

Learning New Things at any age

This week, I wanted to share some insights illuminated for me by my 1st-grader, my preschooler, and my potty-trainer! Our children have a wealth of real wisdom to share with us if we will only observe, and I’m finding very real applications of their specific learning style in my growing business that I hope you’ll

The business of being in business

Scrappy Entrepreneur Must-Haves

Today is so meta. I’m sharing my favorite “scrappy business-owner/working mom” tools and practices for Learnin’ Thursday. But I’m simultaneously recording that content for the Work Hard, Mom Harder podcast. Watch for an impromptu dance party around the 15 minute mark 🙂 My favorites: CanvaMailChimpTrello Practices I’ve used in business and parenting: Pomodoro Method Also