Email Marketing + Strategy + Customer Experience
Ho ho ho! The holidays are ALMOST upon us, so I wanted to make sure you have a field guide to using the 2021 Holiday Playbook I’ve created for my Email Party subscribers! Oh, you aren’t a subscriber? You can get in on the email party using the forms on this website. I’ll make sure
In this week’s Learnin’ Thursday we wrap up our 3-part series dedicated to helping you win in Q4. Today, I’m giving you some hot tips to help you optimize your website for conversions. Three website optimizations you need to make now Add an OBVIOUS call to action to your website. Have somebody else go through
You wanna crush O-N-D? Of course you do. You’ve got the rest of September to get your ducks in a row, so if you are feeling a little behind, here are the three areas I want you to focus on. 1. Plan your Q4 campaigns 2. Focus on growing & nurturing your email list –
We did a Christmas in July thing with our family this last week. For the whole story (and a more detailed OND planning explanation) check out this video: Last week we talked about the items you need to do NOW to get ready for Christmas in July.1. Review2. Dream3. Plan4. Action Steps That was the
You need to be thinking and planning ahead for the Christmas season NOW, so that you execute without stress and MAKE MORE MONEY! Erica Claus has four things for you to do NOW in order get on Santa’s business success list: Review Review last year: What did you do? What were the results? Then contemplate
Sure, Erica. ‘Automation is everything.’ But I have REAL emails to send. How can I get THOSE to be more effective? Listen friends, I get it. I don’t want to sound like a broken record, but the MOST effective thing you can do to increase your ongoing email campaign effectiveness is create triggered, automated emails
You guys – I got a little greedy. I was asked to be a speaker for the Walla Walla Valley Chamber of Commerce Business Summit and to talk specifically about digital marketing and best practices for email. Well, you know me. I wanted to be sure there was something ACTIONABLE for any small business owner
To win with email marketing, you need to change how you think about it. Most business owners are thinking of email marketing at the last second. When email marketing is an afterthought, it has afterthought-level results. Email marketing is its OWN REVENUE STREAM for your business. Thinking of email as its own revenue stream ensures
This week’s LIVE had a weird disconnect between the audio and video, so you get the audio only! 🙂 In this session, I’m sharing a few ideas for growing your business by bringing on support. Can’t really afford a new hire, but want to double your business this year? Here are some tips to take
Ladies and gentlemen, it’s time to do the work! You’re invited to join the ‘Get Email Marketing’ Challenge. Do the work. Get the results. And GET EMAIL MARKETING! At the end of this totally free 5-Day Challenge, you will: Have created your content calendar for the rest of Q1 (with plenty of leftover ideas to