Email Marketing + Strategy + Customer Experience
Borrow inspiration and fill your calendar! Do you need email campaign ideas for May? Borrow inspiration (or at least have a laugh or two) from some of these concepts, in today’s Monthly Campaign Inspo Installment! Email Campaign Ideas for May May 1 – Holy Emails, Batman No, literally, May 1st is Batman Day. I mean,
This isn’t going to be one of my typical blog posts. It’s a little off the cuff, and it’s short, and I’m not that concerned with SEO. I had a little epiphany this week, and you probably shouldn’t be having these kinds of epiphanies in your mid-thirties: Email marketing is MORE than what you create
Looking for April email marketing campaign ideas? This month is full of unique opportunities to connect with customers and tap into their springtime mindset. This is the first in a monthly series where I’ll share a few ideas for campaigns in the month ahead – borrow inspiration from me and fill your calendar with meaningful
I haven’t been shy here on this blog with my feelings about holiday marketing emails: I love them when done well, when the campaign connects the customer and the business in a unique and meaningful way. But every once in a while, a holiday marketing email campaign hits my inbox that crosses the line. I
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone
As we close out 2018, I wanted to take some time to put the spotlight on winning email campaigns I’ve seen over the past year. Today, we’ll put the spotlight on the best holiday email campaigns! Bear in mind that the year isn’t over yet, and there are probably even more coming down the pipe.
Over the past few weeks, I’ve been sharing the step-by-step process I take when creating a business strategic marketing calendar for the year. Today, we’ll wrap up this three-part series by diving into the final stage: Finalize & Execute! But first a quick recap of how we got here. I shared the 5 reasons every
Last week, we put the foundation in place for creating your business marketing calendar for the year to come. If you aren’t up to speed, you can check it out here. This week we’re taking it further by merging last year’s insights with planned activities for the year to come. In today’s post, we’re creating
Last week, I shared the five reasons your business needs an Integrated Marketing Plan. In summary, having one might just save your life. via GIPHY But creating your own integrated marketing plan, especially if you’ve never done it before, can be a daunting undertaking. Sure, you could pay a consultant to help walk you through
Every business should have an integrated marketing calendar. I’m borderline obsessed with the integrated marketing calendar, because of this: And also because I have seen how having an integrated marketing calendar can amplify a business’s marketing efforts significantly (my own included). What is an integrated marketing calendar? It’s a map of your marketing and biz