Email Marketing + Strategy + Customer Experience
The no-man’s land that is New Year’s email marketing Christmas gets most customers’ (and therefore, most marketers’) attention right up until December 25. This leaves very little time for any of us to talk about the end of the year, the start of a new one, and the wonderful celebrations many of us are planning
Every business needs to send a digital holiday card. I love holiday card season. I love getting cards from the people I love. And I love sending cards to my friends and family! Every year, I scan my inbox to see which of the businesses I support will take the time to send a digital
If your holiday marketing email strategy doesn’t include a little love for the last-minute shoppers out there, this post is going to help you help me. *raises hand* I finish my Christmas shopping on like, December 22nd. Okay, make that December 24. For people like me, it’s nice to receive email showcasing awesome last-minute gift
Remember me talking about my love for the holiday guide email in my November roundup post? ICYMI: The holiday gift guide is more than a single email. It’s an entire email ecosystem. The Holiday Guide email ecosystem = Your December workhorse Today, I’m going to teach you how to leverage your Holiday Guide email through
You made it! You survived (and if you took some of my advice, you probably even thrived) in November, but that doesn’t mean you’re off the hook for 2018. Give the last month of the year (and your customers) much-deserved love and attention by creating December email marketing campaigns that surprise, delight, inspire, and motivate.
I see many parallels between the holiday email marketing season and my personal experience running a marathon. After a spinal cord injury left me paralyzed on one side in 2007, my rehab doctor told me that the best thank you I could send to him for, you know, teaching me how to walk again, would
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to
Last month, I warned you that “Winter Is Coming”. Okay, more like, the holiday email marketing season is coming, better known in retail circles as O-N-D. And with October right around the corner, it’s time to take off the training wheels. Today, we’ll dive deeper into what you can do in October to make 2018 your
I’ve had the opportunity to speak and teach on email marketing best practice to audiences of everything from beginners to experts over the past 10 years, and regardless of the experience-level of the group, I often get questions like these: What is the best day of the week to send email? How many times a