Email Marketing + Strategy + Customer Experience
I’m a runner. Not a fast runner, and no longer a distance runner, but every day I get up and I go for a run. I’m big on making a decision once. As in, I exercise daily. Decision made. I no longer agonize every morning on whether I have the time to squeeze in a
This isn’t going to be one of my typical blog posts. It’s a little off the cuff, and it’s short, and I’m not that concerned with SEO. I had a little epiphany this week, and you probably shouldn’t be having these kinds of epiphanies in your mid-thirties: Email marketing is MORE than what you create
The first day of a new year is, for me, an exhilarating opportunity to create goals, aspirations, and intentions. This year they are taking the form of business New Year’s Resolutions. Want to rock 2019? These business New Year’s Resolutions can help you elevate your game. Let’s do them together! Listen more than you talk
November is National Gratitude Month. Tomorrow is Thanksgiving. Yet, in the day-to-day grind of owning a business, sometimes it is hard to take the time to simply be thankful. We become so worried about putting out fires, about solving problems, about profit and loss and quarterlies and covering shifts and submitting that end of year
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700
Let me first be clear about one thing: I am not a graphic designer, nor am I an HTML code expert by any stretch of the imagination. I’m all about content, strategy, best practice. I’ve worked with professional graphic designers for the past 8 years to craft beautiful, effective email campaigns. I’ve learned certain bug-a-boos
My whole career, I’ve been in customer service. I started in traditional retail in high school, selling Replay cards at Sam Goody before transitioning to my college job of slangin’ lattes at the local Starbucks, which turned into my first post-college job as a store manager with that same coffee giant. I transitioned to a