Hey there! In this video you’ll learn how to create the three main Customer Journey Segments for your winery leveraging the data from Commerce7.

A quick note on the Purchaser Audience in here: Bodie at Digimatic pointed out that there’s an option called “Purchase Behavior” that can be either “Has Purchased” or “Has Not Purchased.” This could be a more encompassing option, but it would not catch those instances where a customer “had purchased” a free tasting… however you want to pour it, hopefully this is a helpful aside.