Regardless of your personal opinions on abandoned cart emails, this is a powerhouse campaign that has the potential to increase your ecommerce by as much as 50%. Don’t sleep on this one, implement your own cart abandonment strategy today!
Quick notes:
Do not follow the recipe out of the box on Klaviyo – it’s wrong! Use this screenshot (or follow the step by step in the video, or refer to the Digimatic awesome blog post on the topic which you can access by clicking here.
Also, for the ‘RETURN TO CART’ button you’ll embed this content to the “url” space:
{{ event.CheckoutURL }}
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