In the April session of The Get Email Marketing Experience we dived into email marketing design best practices. That means what “pretty” factors matter to getting those conversions, how to do them, and why. For such a tall order and the BIGGEST inside scoop, I am beyond proud to have had the privilege to introduce Taylor Olson. Taylor is the Queen of Graphic Design here at Erica Walter Writes and was a special guest this session.
Making the time to write your email marketing campaigns can be a challenge in and of itself… but then, you have to build it and actually make it look okay!
Of course some of us don’t settle for okay – we want NEXT LEVEL goodness. We want WOW. And without knowing the basics of email marketing design, we can spend a LOT of time tearing our hair out on this part.
The April 12, 2023 session of The Get Email Marketing Experience was dedicated to Email Marketing Design Best Practice, and I brough in a REAL LIVE MASTER OF DESIGN to co-present with me!
In this power-packed session, participants learned how email design differs from other mediums (and the things you need to be on the look out for to ensure your email marketing campaigns look consistent with your other digital and physical touchpoints). Participants got a 10 minute brand guide exercise that ensured their email campaigns will come together quickly AND look incredible. And Taylor Olson, Master of Design and our go-to freelance email designer and developer at Erica Walter Writes, showed some examples of exceptional email design, along with tips and tricks to try for your own email campaigns.
Participants left armed with new tools and resources, design inspiration, and a better understanding of the key areas of email campaign creative that you have to optimize to generate conversions. And it was a blast!
Missed out?
Don’t miss another session of GEMx! Sign up today!
Here’s what you get if you sign up for GEMx:
Monthly, hour-long training sessions on a range of topics that will help you get better results with your email marketing including quarterly planning workshops – I charge $500 for speaking engagements like this!
30 minute Q&A sessions for you to get your specific questions answered ($249 value)
Planning tools, playbooks, swipe files and checklists to help you apply what you learn ($149 value each!)
The confidence that comes from knowing that you’re getting better at email marketing every.single.month (priceless!)
TOTAL VALUE: $898+ / month
YOU PAY: $79 / month
PAY IN FULL FOR 1 YEAR: $899
(BEST VALUE)
Read more about The Get Email Marketing Experience here.