I remember the first time I heard the term O-N-D.

It was back in my agency days, the client was Rodney Strong Vineyards, and I felt a little sheepish when I replied to the client’s email requesting an OND Planning Session with, “I’m sorry, what does OND mean?” The guy I was emailing back and forth with had come from a bigger retail background, and kindly explained that OND stood for October – November – December and was essentially the Super Bowl for ecommerce. And I was like, LGI.

LET’S GET IT. 

That was over a decade ago. In the years that have passed I have gone from not even knowing what O-N-D stands for to executing holiday email campaigns that have generated millions of dollars in revenue for my clients. I’ve been flown to large wine brand headquarters to lead planning sessions, I’ve helped hundreds of wineries create email marketing offers centered around the holidays, and I get to not only plan but also build and send new email marketing campaigns for my winery clients at Erica Walter Writes (it’s the BESSSSSST!).

There’s only so much E to go around, and many wine brands don’t have the budget or need to outsource email marketing. If you’re looking for new creative ways to send emails that generate revenue for your wine brand, or are simply looking for a play-by-play to help you win the most profitable emails that get sent in O-N-D, then look no further than the next session of The Get Email Marketing Experience – Christmas in July! In this 1.5 hour live virtual training, you’ll learn the 5 most profitable emails I’ve executed for O-N-D and you’ll get my playbook to optimize and customize them for your own winery.

You’ll hear case studies, see examples, and get in-depth strategy breakdowns on each of these campaigns so that you can easily implement them and hit the ground running right now! You’ll also get a success checklist to help you get your act together well in advance of the crunch time that is the holiday season. I’ve reserved the last 30 minutes of the session for Q&A so you can get live coaching on holiday campaign strategy and offers for your winery.

Christmas in July – July 12, 10am PST

• Learn the 5 most profitable email campaigns any business can and should send during the holidays.
• I’ll give you a strategy brief for each of them so you can customize to your own business.
• You’ll get a Win the Inbox Playbook that includes a Pre-Holiday Success Checklist so nothing can sneak up on you this year!
• And of course, 30 minutes of Q&A with me where you can have your specific business questions answered!

Curious about what the 5 campaigns we’ll be breaking down are? Follow me on social media where I’ll be giving a sneak peek in the days leading up to this session.

WHAT IS THE GET EMAIL MARKETING EXPERIENCE?

A live, virtual workshop taking place at 10am PST on the 2nd Wednesday of every month. 

Topics range from “Email Automation 101,” “Best Practices for Email Design”, “Segmenting Your List for Sales”, and more!

I’ll teach for an hour, then offer a 30 minute Q&A session where you can get support with your specific business needs.

HERE’S WHAT YOU GET:

• Monthly, hour-long training sessions on a range of topics that will help you get better results with your email marketing – I charge $500 for speaking engagements like this!
• 30 minute Q&A sessions for you to get your specific questions answered ($249 value)
• Planning tools, playbooks, swipe files and checklists to help you apply what you learn ($149 value each!)
• The confidence that comes from knowing that you’re getting better at email marketing every.single.month (priceless!)

TOTAL VALUE: $898+ / month
YOU PAY: $79 / month
PAY IN FULL: $899
(BEST VALUE)

So if teaching yourself how to send better emails has all the appeal of a loaf of wet bread, you need to stop forcing yourself to eat wet bread (gross!) and join me in The Get Email Marketing Experience!

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