If email marketing is a job you inherited, along with “shipping coordinator” “occasional social media personality” “chief website bug-fixer” and “the person on hold with my software company right now” – you don’t have to hunt and peck around the internet trying to find answers, and you don’t have to phone it in anymore either. I’m going to give you EVERYTHING you need to do and know to make email marketing a profitable revenue channel for your winery, without tech headaches, overwhelm, or a degree in graphic design.

I stumbled into email marketing for wineries almost 15 years ago, when I was working for a small tech startup that was trying to build the Amazon.com of wine. We realized in working with thousands of wineries across the country that, while they certainly needed to reach more customers, they also were leaving a lot of money on the table when it came to communicating with their existing customers and wine club members. We knew email marketing had a lot of power, we had a team of graphic designers and website developers and sales people, and we decided, heck, we could do emails for wineries. 

Then, I had to figure out how to do it.

Like, on my own.

I built bad emails, good ones on accident, and I accidentally sent a wine club anniversary campaign to everybody on a client’s subscriber list (including the general public). But I also learned what works and what doesn’t, I uncovered the FOUNDATIONAL elements of email marketing success for wine brands, and in starting my own business I’ve had a chance to wrestle with just about every tech stack imaginable, from free MailChimp accounts + OrderPort .csv files to writing SQL Queries in Salesforce Marketing Cloud.

I can teach you how to leverage the tools you have better.

I can simplify the tricky tech stuff.

And I promise you I’m going to make it fun.

Introducing…

PRESS SEND: Email Marketing Mastery for Wineries

This course is the exact tools and frameworks I have used to help wine brands generate millions of dollars in revenue. We’re talking…

>> setting yourself up for success from the start with an impeccable sender reputation
>> a functional and on-brand template, and an exceptional first impression for your subscribers
>> automatic emails that go to your customers at the perfect time to get them to buy more
>> understanding how to craft an inspiring calendar of promotional emails
>> everything you need to send your wine club members to keep them excited and engaged…

…we are going to cover it all. You’ll finish this course with a system to increase your email success with every send.

Here’s what you’ll learn:

PRESS SEND was filmed live over the course of 5 weeks in the Spring of 2023. The content is broken up into 5 modules that align with the steps in the winemaking process, because … it’s fun!

We’ll uncover where your best new subscribers come from, get those subscribers wildly excited about being in your ecosystem, and install effective ways to capture email addresses in every place you interact with your customers – from your website, social media, and ecommerce channel to your tasting room and on or off-site events.

MODULE 2: Sorting & Crushing

Gets the right message to the right person at the right time, EVERY TIME

This is where we really dig into the foundations of a truly effective email marketing strategy. From making sure your subscribers actually GET your emails to creating very targeted smaller groups of customers within your overall base, this module is where you’ll learn how to ensure the right message gets to the right person at the right time, EVERY TIME. You’ll also receive the exact email design frameworks and strategy tools I use with my clients to ensure every marketing email you send looks brand-perfect and supports your overall goals.

MODULE 3: Fermentation

Turn your subscriber into the lifelong customer they were meant to be

In Module 3 you’ll learn to implement the most important triggered and  automated email campaigns and journeys that help your new subscriber become your biggest fan … on almost-autopilot. You’ll turn on or optimize your automatic welcome email, you’ll give your transactional emails a major facelift, and start a few drip campaigns based on customer behavior and information that are true powerhouses. With these programs in place, you’re going to start to see those online wine club signups increase, you’ll start getting more reviews online, and you’ll start recovering abandoned carts and lapsed purchasers, on the regular. 

MODULE 4: Clarification

Promotional email planning & execution

“Automations are great, Erica, but we still have to do all the regularly scheduled programming too. Does this course cover that?”

Oh yea baby. We’re going DEEP on promotional emails in this course. From creating a perfect, integrated editorial calendar to effectively planning your emails, curating eye-popping images and video content, writing words that get your customers to buy… this module is the one for you if you’re hoping to take your ongoing email campaigns to the next level. I’ll not only show you how to execute those “batch and blast” emails REAL FAST, we’ll get into A/B Testing to enhance your efforts every time. And I’ll teach you what to be looking for and what to keep track of to make sure you always know what works (and what maybe doesn’t) when it comes to your promotional emails. 

MODULE 5: Aging & Bottling

Club communications & loyalty, from onboarding new members to keeping them for life

I’ve dedicated an entire module in Press Send to this important aspect of your email programming. I’m going to help you make sure the next club run is your BEST club run; your members know what’s happening and when, they aren’t missing opportunities to round out their allocation, and they show up for all the fun you have planned for them. This is a big one – where we’ll not only cover how to improve the communications that surround your allocations, but also ensure your membership experience in the inbox is flawless from the very start. 

Here’s what you get:

The PRESS SEND: Email Marketing Mastery for Wineries Core Trainings

(A $9997 Value)

5 Training Modules

Everything you need to know and do to make more money with your winery’s email marketing. 

Go to sleep knowing you aren’t leaving any money on the table. PRESS SEND is everything you need to know – and DO – to have a streamlined marketing automation program growing your business in your sleep AND enhance your ongoing promotional and club communications. It’s soup to nuts, people. It’s planting the vineyard through to aging and bottling. It’s the real deal and I know you’re going to love it.

Know how to nurture new subscribers into paying customers and wine club members. We analyze every step in the customer journey for opportunities to surprise and delight your subscribers and encourage them to take the next step with your winery.

Bypass all those tech headaches by working with somebody who has gone before you. Trust me when I say, the scary tech should not hold you back from creating marketing emails on almost-autopilot doing a lot of heavy lifting for you!

Become the marketing strategy guru you always dreamed you would be. You’ll discover and apply the vital strategy questions you must answer with every campaign.

Build a scalable marketing engine that increases your customer value exponentially and provides you with the freedom to work on the parts of your wine business that truly light you up.

Plus SO many bonus pours to help you win with email marketing:

Bonus 1 – Recorded Q&A Sessions from the live filming edition.

After every recording session I stayed on on to answer any additional questions that came up for students as they consumed the core content! Be a fly on the wall in these sessions, and gain some of the BEST insights by hearing the questions students had to ask and the bonus trainings I had to share throughout PRESS SEND.

(A $997 Value)

Bonus 2 – Three months of admission to the Get Email Marketing Experience, my monthly workshop series

(A $237 value)

Bonus 3 – Playbook: Growing Your Email List

Grow your email list using existing social media

(A $99 Value)

What You’ll Get:

The strategic and tactical things you need to do with your social media profile and regular posts to drive engaged new subscribers right onto your email list!

>>Profile Optimization 101 – the page and profile optimizations you need to make to ensure the lurkers checking you out become fans, followers, and engaged subscribers!
>>That organic magic – how to invite your followers to your email list without sounding like a sleezeball (or cheese-ball!).
>>Boosted & paid social: What’s the difference? – If you’ve been wanting to dip your toes in the paid social waters (or if you have, and you didn’t get great results), this quick primer will help you understand how to get started with paid social to drive email subscribers!

Plus You’ll be Backed by a Risk-Free 14-Day Guarantee

Let me get this part out of the way:

I believe with every fiber of my being that email marketing has the power to grow ANY business when done consistently and with intention. I also know from signing up for thousands of winery email lists, buying my angel’s share of wines, and joining a wine club or two in my day, that EVERY winery can get better when it comes to the emails they’re sending to their customers. 

I’m looking for winery owners and winery marketing professionals who are committed to their customer experience, excited to do the work, and dedicated to learning in a community of motivated and supportive peers. 

I’ll give you 14 days of access to this course, which should be enough time for you to get to at least the second module (Sorting & Crushing). If you’ve applied the teachings and still don’t see the opportunity for your winery to make increased revenue through email marketing programs, then simply show me that you’ve put in the work, and we’ll refund your investment.

The questions I’m guessing you’re going to have:

What is PRESS SEND?

It’s a 5-week online course where I teach winery owners and marketing professionals everything they need to know to send their winery marketing emails, in-house, more efficiently and effectively and ultimately, to make WAY more money with their email campaigns.

How long do I have access?

Forevah. Including enhancements. You’re in on the ground floor, whenever you choose to join.

I’m not a graphic designer, and I don’t have a clue about code. Are you sure I can do this?

I know it’s a cliche to say it but I will: if I can do it, so can you! I’m not technically inclined, and my graphic design projects in college were lackluster at best. And while I’ve worked closely with talented superstars in graphic design and html code (and I think they’re miracle workers), I know that those skills are not required to create compelling and effective emails. 

I don’t have a lot of time. Can I get the results promised without taking a sabbatical from my entire life?

Give me 3-4 hours every week for 5 weeks, and you will get results. None of trainings are longer than 30 minutes, and most of the activities are designed to be knocked out in an hour or less. The time you invest in this course now will save you time and make you exponential revenue in the future.

When I join PRESS SEND, will I be getting access to all the lessons and modules at once?

YES! But the content truly builds on itself, so I don’t recommend you skipping to the “juicy part” (a-hem, the Clarification Module is the one I think most of you would skip to). Try and take things in order! I do provide an Implementation Checklist as part of your resources, which will help you understand what tasks are critical to tackle in each module before you move on, and which you can put a pin in for a later time.

PRESS SEND is for you if you’re motivated by any of the following:

• You want to skip the tech headaches.
  Maybe you haven’t gotten any further with your email marketing because you feel overwhelmed by the technical aspects of digital marketing. I feel that pain, and I want to help you skip it entirely (or at least act as a heavy dose of tech-headache Tylenol) by holding your hand through some of the touchier tech components of building a successful email marketing program.

• You are tired of feeling like you’re leaving money on the table.
  You post on social media, you keep your website updated, and you create exceptional customer experiences when people walk through the doors of your tasting room. What else can you do? I believe in my soul that email marketing, when you apply what you learn in this course, will generate an increase in revenue without an exponential increase in your workload. Do the work now and watch it pay dividends.
  
• You want more joy in your life.
  Does that sound lofty? Maybe it is. But one of my firmest beliefs is that work should be fun. You probably didn’t start your current role thinking that email marketing was going to land on your plate, but here we are. I want you to ENJOY the work you do with email, and do it faster and more effectively to free up the time you want to spend in the other parts of your role that truly light you up. Let’s make room for more fun, and more JOY, by working together in Press Send: Email Marketing Mastery for Wineries.

PRESS SEND is all grown up now, and has its own website.