Email Marketing + Strategy + Customer Experience
Last week, we put the foundation in place for creating your business marketing calendar for the year to come. If you aren’t up to speed, you can check it out here. This week we’re taking it further by merging last year’s insights with planned activities for the year to come. In today’s post, we’re creating
Last week, I shared the five reasons your business needs an Integrated Marketing Plan. In summary, having one might just save your life. via GIPHY But creating your own integrated marketing plan, especially if you’ve never done it before, can be a daunting undertaking. Sure, you could pay a consultant to help walk you through
You made it! You survived (and if you took some of my advice, you probably even thrived) in November, but that doesn’t mean you’re off the hook for 2018. Give the last month of the year (and your customers) much-deserved love and attention by creating December email marketing campaigns that surprise, delight, inspire, and motivate.
Last month, I warned you that “Winter Is Coming”. Okay, more like, the holiday email marketing season is coming, better known in retail circles as O-N-D. And with October right around the corner, it’s time to take off the training wheels. Today, we’ll dive deeper into what you can do in October to make 2018 your
I’ve had the opportunity to speak and teach on email marketing best practice to audiences of everything from beginners to experts over the past 10 years, and regardless of the experience-level of the group, I often get questions like these: What is the best day of the week to send email? How many times a