Email Marketing + Strategy + Customer Experience
I didn’t always used to think about quarters the way that I do now. Business has a way of reshaping your concept of time. Sure, in high school we had fall, winter, and spring quarters. But we didn’t harp on it that much at Auburn Adventist Academy. I was a store manager for Starbucks Coffee
As we close out 2018, I wanted to take some time to put the spotlight on winning email campaigns I’ve seen over the past year. Today, we’ll put the spotlight on the best holiday email campaigns! Bear in mind that the year isn’t over yet, and there are probably even more coming down the pipe.
The no-man’s land that is New Year’s email marketing Christmas gets most customers’ (and therefore, most marketers’) attention right up until December 25. This leaves very little time for any of us to talk about the end of the year, the start of a new one, and the wonderful celebrations many of us are planning
If your holiday marketing email strategy doesn’t include a little love for the last-minute shoppers out there, this post is going to help you help me. *raises hand* I finish my Christmas shopping on like, December 22nd. Okay, make that December 24. For people like me, it’s nice to receive email showcasing awesome last-minute gift
You made it! You survived (and if you took some of my advice, you probably even thrived) in November, but that doesn’t mean you’re off the hook for 2018. Give the last month of the year (and your customers) much-deserved love and attention by creating December email marketing campaigns that surprise, delight, inspire, and motivate.
I see many parallels between the holiday email marketing season and my personal experience running a marathon. After a spinal cord injury left me paralyzed on one side in 2007, my rehab doctor told me that the best thank you I could send to him for, you know, teaching me how to walk again, would
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to
Last month, I warned you that “Winter Is Coming”. Okay, more like, the holiday email marketing season is coming, better known in retail circles as O-N-D. And with October right around the corner, it’s time to take off the training wheels. Today, we’ll dive deeper into what you can do in October to make 2018 your
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700