Email Marketing + Strategy + Customer Experience
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone
Today, I’m going to share with you my secret to subscriber segmentation. Here’s a hint: The most valuable way to segment your email list is the one that very few “marketing gurus” are actively talking about. Segmentation is the act of dividing your overall subscriber database into smaller subsets based on their unique profile and/or