Students of the inaugural cohort of The Bootstrapper’s Email Marketing Success System are digging deep this week into their ideal customer journey. Spending time working with them on assessing their business at this level got me thinking about how often this process is done.

For small businesses, I’m guessing it isn’t nearly as frequent as it should be.

So in today’s Learnin’ Thursday training I share my simplified Customer Journey. I also issue a challenge: to make a list of ways to improve your customer’s experience at each step, then take action on one idea at each step in the next week.

If you did this every quarter, that’s 24 significant actions towards improving your customer experience per year. That’s a game changer! Let me know in the comments: what will you tackle first?