“I’m really struggling to find motivation to send marketing emails.”
“I need help scheduling out my email topics so I don’t miss opportunities.”
“Ugh, it’s like a full time job to keep my email content fresh and keep up with best practices!”
“Whoops! I sat down to send that email and ended up doing a thousand other little tasks that don’t move the needle.”
“We struggle with marketing automation in particular. It’s so nerve wracking to set up and we just aren’t confident we grasp the tech fully.”

Doing your own email marketing doesn’t have to be so hard. 

In fact, I can tell you from experience that you can actually FALL IN LOVE with email marketing, and like Yente in Fiddler on the Roof, I’m gonna be your matchmaker. 

THE GET EMAIL MARKETING EXPERIENCE
Season One is Coming to a Close

Launched in 2023, this monthly Workshop Series teaches high impact concepts to help you send better marketing emails for your business. We give you worksheets (or as I lovingly call them, Playbooks), tip sheets and guides to support you in getting the work done.

Originally recorded live, each training in Season One is now available in a 12-session package that you can purchase at a significant savings and watch on your own schedule. And if you purchase before December 13, you’ll get to attend the final session in Season One (Q1 Email Campaign Planning + Deliverability training) LIVE!

I’m Erica Walter, aka the Email Marketing Maven, and email marketing is more than my bread and butter… it is my JAM. I have spent over a decade helping small businesses send marketing emails that have driven millions of dollars in revenue. I’m an enthusiastic teacher and I’m deeply passionate about small business success. 

That’s why we created The Get Email Marketing Experience. We want to empower as many small businesses as possible with the knowledge, tools, resources, and the DESIRE to send better marketing emails.

WHAT IS THE GET EMAIL MARKETING EXPERIENCE?

Hour-long deep dive trainings on email marketing concepts that move the needle for the DIY email marketer, followed by 30 minutes of bonus recorded Q&A that covers the content even more specifically and makes it more actionable. Each training is accompanied by a Playbook to help you follow along and integrate your learning, plus bonus swipe files, worksheets, tutorials and tip sheets that make implementation easy to follow, step-by-step.

We’re taking The Get Email Marketing Experience and making all of Season One recordings available to you at a significant cost savings. Follow along at your own pace, implement key lesson take-aways in the order that makes sense for your small business, and WIN with email marketing in the year ahead and beyond!

HERE’S WHAT YOU’LL GET:

• All 12 hour-long training session recordings with bonus 30-minute Q&A (I charge $500+ per session for live speaking engagements)
• Planning tools, playbooks, swipe files and checklists to help you apply what you learn ($149 value each!)
• The confidence that comes from knowing that you’re getting better at email marketing at your own pace (priceless!)

TOTAL VALUE: $10,776+
YOU PAY: $299
(If you’re an Email Party subscriber, watch your inbox on Black Friday for a special coupon code to save even more!)

So if teaching yourself how to send better emails has all the appeal of a loaf of wet bread, you need to stop forcing yourself to eat wet bread (gross!) and secure The Get Email Marketing Experience: Season One!

HERE’S WHAT’S INSIDE SEASON ONE:

Next-Level Email Marketing Strategy
(originally filmed on January 11, 2023)

A next-level email marketing strategy is the difference between email as a revenue channel and email as an afterthought. 

In this training, you’ll get the tools to help you enhance your strategy, inspiration to try some new tactics and push your email capabilities even further, and a roadmap to follow as you test these strategies and identify winning formulas for your unique audience. Don’t spend another month sending emails without a laser-focused strategy. You’ll want to start here!

Copywriting 2.0
(originally filmed on February 8, 2023)

Blast through writer’s block, write more effective copy in less time, and watch others be coached on their copy, LIVE.

You’ll learn about the Triple Dubya and WHAM (copywriting frameworks that we use here at Erica Walter Writes to help our clients send emails that sell $millions!). You’ll watch email copywriting breakdowns so you can see these processes and frameworks in action. You’ll stop using the excuse “I’m just not a very good writer.” Because it will not be true (and frankly, it never was).

Quarterly Planning Workshop (for Q2)
(originally filmed on March 8, 2023)

April. May. June. Plan. Plan. Plan. This quarterly planning workshop is a high-level overview of the Erica Walter Writes planning process + a deep dive into the key themes and campaign ideas that can help you keep your email campaigns fresh in the Spring-to-Summer transition quarter. We always have such a good time with the riff section and Q&A, too.

Email Marketing Design Best Practices
(originally filmed on April 12, 2023)

This one is a juicy (and PRETTY) one! I teamed up with our go-to graphic designer, Taylor Olson, to deliver this session of The Get Email Marketing Experience all about email marketing design best practice.

After watching this training video, you’ll have a better understanding of the key areas of email creative that you must optimize to generate conversions. Plus, as is our way in the Get Email Marketing Experience, you’ll get valuable tools and resources + design inspiration, so your emails get WOW-worthy design elements that lead to conversions!

Grow Your List with the Right Subscribers
(originally filmed on May 10, 2023)

List growth 101, baby! The act of growing my email list is one of the most important business activities I do. In this session of The Get Email Marketing Experience you’ll get the tools to do grow your list with the right subscribers, because email list growth equals BUSINESS growth.

Don’t keep sending emails to a stagnant list. It’s time to grow!

Quarterly Planning Workshop (for Q3)
(originally filmed on June 14, 2023)

Strategy and planning are my FAVORITE topics. In this Q3 Email Marketing Planning Workshop, we go through the Erica Walter Writes process for email planning together specifically for the JAS (July, August, September) quarter. You should end this workshop with a clear, strategic, FULL email plan for those months. And if ya don’t you’ll at least be WAY further than you were before you pressed play.

Don’t press send on another email without making sure it fits into the overarching strategy of your business! I will show you how.

Christmas in July
(originally filmed on July 12, 2023)

If you’ve ever wanted to see a training delivered by Mrs. Claus, look no further!

(would I LIE to you?)

O-N-D (aka October, November, & December) is prime time for people checking their inboxes. And Erica Claus is here to make your Christmas-email wishes come true in this power-packed training. I show you 5 of the most profitable emails I’ve executed for O-N-D and how to implement them for your business.

Advanced Segmentation
(our August session was pre-recorded due to a family vacation)

Let’s get personal: nobody wants a ‘batch & blast’ email anymore. Your subscribers are not all the same and therefore, your emails should not be one-size-fits-all. Let’s make your emails fit each one of your subscribers LIKE A GLOVE! Your customers will be WAY more likely to buy from you if they feel like you GET them.

Want to know how to send the right message to the right customer at the right time, every time? Tune into this training.

Emails that Convert
(originally filmed on September 13, 2023)

This training will give you absolute clarity on how to create emails that inspire action from your subscribers – from the words you use to the order those words are presented in.

You’ll also design a roadmap to test how you position offers, helping you refine your strategy with every campaign you send. Get inspired by the case studies I share, then use the proven tactics I teach you to replicate the success at your own business.

Email Marketing Success on Autopilot
(originally filmed on October 11, 2023

Email automation isn’t just ‘nice to have’…it’s NEED to have. In this training I teach you exactly which emails you need to automate so that ALL of your emails start getting better results. You’ll have the winning strategies for each, and the tools and resources to ensure these campaigns trigger correctly and are optimized frequently.

If you have hesitated to poke around in the “journeys” section of your email service provider, if you’ve felt overwhelmed (or downright frightened) by the possibilities that exist when your data triggers a campaign… THIS IS THE SESSION FOR YOU.

Yearly Planning Workshop for 2024
(originally filmed on November 8, 2023)

Plan an entire year of emails in 1 hour! Not only will you put the essentials on your campaign calendar, you’ll also be inspired by going through a dreaming exercise, you’ll set big goals for revenue, and you’ll get a roadmap to add automated journeys to your yearly implementation schedule as well. I know I said you might want to start with the Next-Level Email Marketing Strategy training, but maybe I REALLY want you to start here. *wink

PLUS, join by December 13 for access to the live recording of Q1 Planning + Get Your Emails in the Inbox!

Doing your own email marketing shouldn’t suck.

It is my mission to help every small business get access to the tools, resources, and knowledge to send marketing emails that delight subscribers and get results.  In The Get Email Marketing Experience, you’ll get high energy teaching + tech demystifying + best practice disclosing to help you do just that.

The recorded format makes it easy for you to hop around from topic to topic based on what your biggest area of need is and what you want to address first.

I pour EVERYTHING I’ve got into these sessions. Take your email marketing to the next level with a teacher who literally wears bells (and Mrs. Claus costumes). Have FUN with email for once. I will show you how.