In this YouTube video, I show you how to increase your email marketing reach with this simple resend strategy. The goal here is to reach the maximum number of people as possible with your one message.

– 1st send: to everyone.

– 2nd send: (2:05) to those who did not open your first email. Also, send it on a different day (if you sent on weekday, try sending it on a the weekend), different time of day, and with a different subject line.

– 3rd send: (5:05) to everyone. Last chance reminder. Change the subject line and maybe some of the content. Possibly add a countdown timer.

SUMMIN’ IT UP

You spent a lot of time building that email campaign! Make sure that your efforts pay off (without annoying your customers by sending it to everybody every time). Take advantage of my signature Three-Send Strategy and maximize your email reach from now on.

I want to hear from you – what are some strategies you use to increase the potential your email gets seen? Tell me in the comments below.