I’ve gotten the opportunity to consult with a lot of new businesses in the last month or so (yay!). Everybody is looking to up their email game to capitalize on the digital and ecommerce trends that emerged during the pandemic. KUDOS!

In doing my research, I am discovering that most businesses are falling into a few common traps that plague automated emails, specifically welcome emails. I’m sharing three pitfalls to avoid in this week’s Learnin’ Thursday.

1. DON’T SEND ON A DELAY

77% of us expect a welcome email right away.
Just over half (56%) of businesses are doing so.

Make your welcome email automatic AND immediate to deliver on customer expectations.

2. DON’T WEAR DOUBLE-OPT-IN BLINDERS

Review any “double opt-in” emails and automatic confirmation messages on your website to ensure the customer experience is as clear as possible.

3. DON’T SET IT & FORGET IT

Go through the process of opting in for your business’ email campaigns at least once every 90 days. When you look at your customer experience through fresh eyes quarterly, you’ll identify opportunities to optimize, you’ll delight your customers with fresh and relevant messages, and you’ll avoid automation gone wrong!

Use this as a guide to make sure your welcome email is 100. And for more tips on crushing the inbox first impression, make sure you opt in to my totally free email marketing training, “Send Email, Make Money.”