HEY EVERYONE!

Here is my Learnin’ Thursday explanation of the Top 10 Email Mistakes I’ve most commonly seen.

Or if you just want the simple version, keep reading.

10. Not Measuring Results

If you send emails and you don’t look at your data and compare your results, they you are not being as effective as you could be. Make sure you are looking at open rates, click through rates, and revenue coming from your emails (if you have an online shop). If your open/click through rates are down, try changing the subject line, time of day, day of the week, or send more relevant content. Make sure you are delivering what your customers are wanting and expecting from you.

9. Not A/B Testing

Basically all email service providers offer A/B testing, even MailChimp which is free, #gethandsywiththechimp! So look at your data, and figure out what you wanna test, and get crackin’!

8. Too Many Images

Especially images with text. The problem is many people’s email block your images for security reasons, so if that happens, they don’t see the information you are trying to tell them. Make sure your most important message is in the copy not the images.

Also, if you have too many images, people will get overwhelmed and not even read your email. So keep it short and to the point.

7. Sending People to the Wrong Place

Make sure all the links in your email are actually working correctly, first of all. And second, make sure what links you do have, are the best possible links you could be using. For example, if you are promoting a new product, don’t send them to your general online shop. You don’t want your customers having to find the product. Send them directly to the new product’s page so they can simply click and buy.

6. Making it Hard for Your Customer to Act

Tell them exactly what you want them to do and how they can do it. Give them a CLEAR call to action. Your customers will not guess what you want them to do, if you don’t tell them straight up, they WILL NOT DO IT!

5. No Goal for an Email

Make sure when you set out to send an email campaign, you actually have a goal! If you don’t know what your goal is, DON’T SEND THE EMAIL! And “wanting to connect with your customers because you haven’t in a while” is not a goal. Find something concrete to tell or offer to your customers.

4. Too Many Goals for one Email

People don’t like to read. We have short attention spans. Sorry guys, but you know it’s true. So, ask yourself, what is the one thing you want your customer to do, know, or feel? Then only push that one thing in your email. If you have more goals, then send more emails! Space them out over the next days or weeks. Your customers are way more likely to get ALL the information if you do it this way. I PROMISE.

3. Personalization Gone Wrong

Make sure your triggers are sending automatic emails to your customers that are relevant TO THEM. Make updates regularly so they are not sending old info or offers. To help with that, keep a list of all your ongoing emails, when they were last updated, and what triggers or personalized data they are based off on. Here is a template of mine you can use for free!

2. Not Segmenting Your List

Not everyone on your list has the same relationship with your business. So if you talk to them all the same way, your business will not get the results you want. Check out last week’s blog here to learn about the three main segment groups I recommend.

1. No Email Program Value Statement

This is the most important mistake to avoid. You need to answer the question: what do I offer of value to my subscribers that they can’t get from me anywhere else, but being on my email list? This is like a mission statement for your email program. You need to be consistent in giving your subscribers what you promised them at the beginning. Otherwise y’all, they gonna unsubscribe. So give them VALUE!

If you want to learn more about creating an email program value statement, subscribe to my “Send Email – Make Money” email course here on my website.