Email Marketing + Strategy + Customer Experience
I just finished listening to an exceptional book – Ryan Holiday’s Perennial Seller. In it, Holiday makes one of the best arguments for building an email list that I’ve ever heard. In a chapter aptly entitled “Build your list – Build your list – Build your list”, Holiday calls email “the single most important and
It’s mid-morning, and I have a steaming, delicious Yeti thermos near-full of homebrewed Walla Walla Roastery Brazil Condado Estate in my hot little hand. It’s my second caffeinated beverage of the day, so why am I craving a Cold Foam Cascara Cold Brew from Starbucks right now? This email, that’s why: The subject line? Congrats,
My whole career, I’ve been in customer service. I started in traditional retail in high school, selling Replay cards at Sam Goody before transitioning to my college job of slangin’ lattes at the local Starbucks, which turned into my first post-college job as a store manager with that same coffee giant. I transitioned to a
My sophomore year of college, I got hired as a barista at Starbucks Coffee Company. Day one on the job, I was told: We are in the people business, serving coffee – and not the other way around. Everyday when I showed up for work, I was there to create connections with the customers –
My mission is to humanize marketing automation. Let’s do this, people.