Email Marketing + Strategy + Customer Experience
In today’s Learnin’ Thursday I break down the top 3 (in my opinion) options for small business email service providers. You’ll get a quick summary, pros & cons, and what kind of business will do best with each option. MailChimp Hands-down, this is my favorite email service provider for small businesses. Despite some pretty significant
Back in my earliest days of agency life, I worked with a huge alcohol sales company – a company that owned multiple wineries across the west coast along with liquor brands from all over the world. Every month, each brand we worked with not only had a revenue target, we had weekly calls to ensure
Enjoy some party music and a summary of the tips below in this video of the email party master… ME! Pretty much my WHOLE jam is helping email marketing NOT suck for business owners (and for their customers who receive emails from them). I LOVE email marketing (in case you couldn’t tell) and want YOU
HEY EVERYONE! Here is my Learnin’ Thursday explanation of the Top 10 Email Mistakes I’ve most commonly seen. Or if you just want the simple version, keep reading. 10. Not Measuring Results If you send emails and you don’t look at your data and compare your results, they you are not being as effective as
While I always recommend against sending batch & blast email (aka one identical email to everyone on your list), there are ways to send basically one email to everyone and still get results. What’s the answer? Segmentation. Segment your email list by: Lurkers – They’re on your list, but you don’t have any proof that
No, I’m not referring to the versatile canned meat product, although growing up Seventh-Day Adventist I have enjoyed my fair share of canned (vegetarian) meats. I’m referring to the email variety. The official definition of Spam according to Techopedia is “…the use of electronic messaging systems to send out unrequested or unwanted messages in bulk.”
Last week I shared a flying overview of Email Essentials and why they are the foundation of every good email marketing program’s success. This week, I’m playing devil’s advocate. “I can do email marketing without essentials, right?” Yes, you CAN send “push and pray” email without having the essentials of email marketing in place (Acquisition,
When I started my business two years ago, I envisioned working with lots of different businesses to implement what I call “Email Essentials” – the foundational elements of email that not only nurture customers from the start, they also make all of your ongoing marketing efforts more effective. I believe so much in the power
In this YouTube video, I show you how to increase your email marketing reach with this simple resend strategy. The goal here is to reach the maximum number of people as possible with your one message. – 1st send: to everyone. – 2nd send: (2:05) to those who did not open your first email. Also,
If you aren’t much of a reader, then I hope this will provide you with a more engaging way to apply some of the best practices I espouse with my clients, business peers, and basically anybody who will listen to me for a hot second. In the video embedded above, I share three free (or