I’ve gotten the opportunity to consult with a lot of new businesses in the last month or so (yay!). Everybody is looking to up their email game to capitalize on the digital and ecommerce trends that emerged during the pandemic. KUDOS! In doing my research, I am discovering that most businesses are falling into a
Welcome and Onboarding
Welcome email 101: make a great first impression
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
The Best Welcome Email Campaigns of 2018
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone
How to turn your welcome campaign into a welcome series
I met my husband at poker night hosted by our mutual friends. I saw him across the table, through the haze of one or two (or more, let’s be honest) glasses of wine, and I thought, “You are mine.” I saw right through that p-p-p-poker face and knew that this dude with the stoic expressions