Welcome and Onboarding

Three Pitfalls to Avoid with your Welcome Email

I’ve gotten the opportunity to consult with a lot of new businesses in the last month or so (yay!). Everybody is looking to up their email game to capitalize on the digital and ecommerce trends that emerged during the pandemic. KUDOS! In doing my research, I am discovering that most businesses are falling into a

Welcome and Onboarding

Welcome email 101: make a great first impression

Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing