Erica Walter

Email Marketing + Strategy + Customer Experience

Email Marketing Best Practice|The business of being in business

A Bold Holiday Email Marketing Recommendation

September 21, 2018

This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to

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Customer Journey|Marketing Automation

Rewarding email, and how Starbucks game-ified my latte

June 12, 2018

It’s mid-morning, and I have a steaming, delicious Yeti thermos near-full of homebrewed Walla Walla Roastery Brazil Condado Estate in my hot little hand. It’s my second caffeinated beverage of the day, so why am I craving a Cold Foam Cascara Cold Brew from Starbucks right now? This email, that’s why: The subject line? Congrats,

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Erica Walter

customer loyalty

A Bold Holiday Email Marketing Recommendation

Rewarding email, and how Starbucks game-ified my latte

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