Email Marketing + Strategy + Customer Experience
Last week I shared a pretty big disappointment in my business: I didn’t get enough students enrolled in my workshop at our local community college, and it ended up needing to be canceled. Today I’m diving deeper into why. If you are more of a visual or auditory learner (or if you just wanna see
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
Last week, I kicked off a three-part email list growth guide. We started with a lot of fish references, because the value your email program offers (your bait) will attract a certain kind of potential customer (fish). Now that you’ve identified the primary value your email programming offers, we’re ready to go a little deeper
Over the past few weeks, I’ve been sharing the step-by-step process I take when creating a business strategic marketing calendar for the year. Today, we’ll wrap up this three-part series by diving into the final stage: Finalize & Execute! But first a quick recap of how we got here. I shared the 5 reasons every
Last week, I shared the five reasons your business needs an Integrated Marketing Plan. In summary, having one might just save your life. via GIPHY But creating your own integrated marketing plan, especially if you’ve never done it before, can be a daunting undertaking. Sure, you could pay a consultant to help walk you through
I just finished listening to an exceptional book – Ryan Holiday’s Perennial Seller. In it, Holiday makes one of the best arguments for building an email list that I’ve ever heard. In a chapter aptly entitled “Build your list – Build your list – Build your list”, Holiday calls email “the single most important and