Email Marketing + Strategy + Customer Experience
Over the past several weeks, I’ve been breaking down the process of growing your email list. Part one is all about stating your email program value, and aligning it to the needs and desires of your ideal customer. Part two was about removing any potential barriers to your customer signing up for your email program.
Last week, I kicked off a three-part email list growth guide. We started with a lot of fish references, because the value your email program offers (your bait) will attract a certain kind of potential customer (fish). Now that you’ve identified the primary value your email programming offers, we’re ready to go a little deeper
Could your business benefit from significant email list growth? I haven’t been shy here with my feelings about the importance of focusing on email list building. Start attracting quality new subscribers (read: potential customers) to your database! I’ll show you how with my three-part series on Email List Growth Success. Email List Growth Success, Part
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700
I just finished listening to an exceptional book – Ryan Holiday’s Perennial Seller. In it, Holiday makes one of the best arguments for building an email list that I’ve ever heard. In a chapter aptly entitled “Build your list – Build your list – Build your list”, Holiday calls email “the single most important and