Email Marketing + Strategy + Customer Experience
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
Last week I shared a pretty big disappointment in my business: I didn’t get enough students enrolled in my workshop at our local community college, and it ended up needing to be canceled. Today I’m diving deeper into why. If you are more of a visual or auditory learner (or if you just wanna see
Let’s get ready to ROUNDUPPPPPPP (July email marketing inspiration, that is). I love summertime. July is a HOT month for holidays, for celebrations, and all things outside. Take a minute to read this roundup featuring July email marketing inspiration, then go fill in your July calendar! July email marketing inspiration: Independence Day I feel like
I talk to a lot of business owners about email marketing. Sometimes, they get it. They understand that an email marketing program can be a powerful business driver. But a lot of the time, small business owners don’t get it. They aren’t investing in an email marketing program to drive revenue and engagement. But regardless
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
I haven’t been shy here on this blog with my feelings about holiday marketing emails: I love them when done well, when the campaign connects the customer and the business in a unique and meaningful way. But every once in a while, a holiday marketing email campaign hits my inbox that crosses the line. I
The first day of a new year is, for me, an exhilarating opportunity to create goals, aspirations, and intentions. This year they are taking the form of business New Year’s Resolutions. Want to rock 2019? These business New Year’s Resolutions can help you elevate your game. Let’s do them together! Listen more than you talk
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone
As we close out 2018, I wanted to take some time to put the spotlight on winning email campaigns I’ve seen over the past year. Today, we’ll put the spotlight on the best holiday email campaigns! Bear in mind that the year isn’t over yet, and there are probably even more coming down the pipe.
Over the past few weeks, I’ve been sharing the step-by-step process I take when creating a business strategic marketing calendar for the year. Today, we’ll wrap up this three-part series by diving into the final stage: Finalize & Execute! But first a quick recap of how we got here. I shared the 5 reasons every