Email Marketing + Strategy + Customer Experience
I celebrated my 40th birthday last weekend and MAN, am I excited about the decade ahead. It seemed an appropriate time to bring up birthday emails again! Birthday campaigns can be a fantastic way to connect with your subscribers, to celebrate a milestone, and to generate revenue. In fact, here are some recent, sexy stats
Tips inspired by my husband’s online shopping habits I want to talk about a touchy subject… abandoned cart emails. Anytime I bring up abandoned cart emails, whether in a speaking engagement or one-on-one with a client, I can see those shoulders go up and those faces scrunch… I get it. Abandoned cart emails can be
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
When I talk to business owners about triggered emails, I get a lot of excuses that “we haven’t been that good about data capture” or “our systems don’t really talk to each other – how am I supposed to get this information to be useful?” Listen, I feel that pain. But I don’t like excuses.
I’ve been sharing my personal Top 5 Lists featuring different essential email programs over the past several weeks. I’ve put the spotlight on welcome emails and holiday guides so far. Today, I’m wrapping up the Top 5 series with a focus on the best triggered email of 2018! Keep reading to find out how to
In today’s installment of this 4-part series, I’m going to shine a little light on the importance of keeping an inventory of your marketing automation programs, along with the data that they impact and are impacted by. I call it: Because, rhyming. In my 10+ years working in the email marketing industry, I have worked
Email marketing automation, when done right, can have magical effects on a business. It can streamline operations, decrease customer service time, increase order value, improve customer engagement, and turn your best customers into your best advertising. But sometimes, the magic wand of marketing automation can get a little… wonky. Marketing automation that is implemented without