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Erica Walter

Erica Walter

Email Marketing + Strategy + Customer Experience

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Posts tagged:

rewards programs

Customer Journey|Marketing Automation

Rewarding email, and how Starbucks game-ified my latte

June 12, 2018

It’s mid-morning, and I have a steaming, delicious Yeti thermos near-full of homebrewed Walla Walla Roastery Brazil Condado Estate in my hot little hand. It’s my second caffeinated beverage of the day, so why am I craving a Cold Foam Cascara Cold Brew from Starbucks right now? This email, that’s why: The subject line? Congrats,

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About E:

Mom. Wife. Storyteller. Email Marketing Maven & Customer Experience Advocate.

Tune in to the Work Hard, Mom Harder podcast (here or wherever you get your podcasts)