Email Marketing + Strategy + Customer Experience
I didn’t always used to think about quarters the way that I do now. Business has a way of reshaping your concept of time. Sure, in high school we had fall, winter, and spring quarters. But we didn’t harp on it that much at Auburn Adventist Academy. I was a store manager for Starbucks Coffee
To win with email marketing, you need to change how you think about it. Most business owners are thinking of email marketing at the last second. When email marketing is an afterthought, it has afterthought-level results. Email marketing is its OWN REVENUE STREAM for your business. Thinking of email as its own revenue stream ensures
Today we celebrate Independence Day in the United States. I have been thinking a lot lately about independent business and life practices… good and bad. Look “Independent” up in the dictionary (or, as one does, find it at merriam-webster.com) and you will find some very appealing definitions: not subject to control by others : self-governingnot
Three ways to make sure yours actually WORKS Over the past few weeks, I’ve been addressing the top excuses businesses give to not start an email marketing program. Today I’m going to wrap up with the most difficult to overcome objection to email marketing program creation. “I’m not sure an email marketing program will work
Let’s get ready to ROUNDUPPPPPPP (July email marketing inspiration, that is). I love summertime. July is a HOT month for holidays, for celebrations, and all things outside. Take a minute to read this roundup featuring July email marketing inspiration, then go fill in your July calendar! July email marketing inspiration: Independence Day I feel like
Today I want to dive deep on email content ideas. You’re not into making excuses, are you? You take ownership for your business, and you take responsibility for your success! The #1 difference between entrepreneurs and everybody else, in my opinion, is that when you read this statement… …you are excited, not terrified. But, maybe
I talk to a lot of business owners about email marketing. Sometimes, they get it. They understand that an email marketing program can be a powerful business driver. But a lot of the time, small business owners don’t get it. They aren’t investing in an email marketing program to drive revenue and engagement. But regardless
I’m a runner. Not a fast runner, and no longer a distance runner, but every day I get up and I go for a run. I’m big on making a decision once. As in, I exercise daily. Decision made. I no longer agonize every morning on whether I have the time to squeeze in a
November is National Gratitude Month. Tomorrow is Thanksgiving. Yet, in the day-to-day grind of owning a business, sometimes it is hard to take the time to simply be thankful. We become so worried about putting out fires, about solving problems, about profit and loss and quarterlies and covering shifts and submitting that end of year
It’s mid-morning, and I have a steaming, delicious Yeti thermos near-full of homebrewed Walla Walla Roastery Brazil Condado Estate in my hot little hand. It’s my second caffeinated beverage of the day, so why am I craving a Cold Foam Cascara Cold Brew from Starbucks right now? This email, that’s why: The subject line? Congrats,