In this video, I explain how to work smarter, rather than harder, with email marketing.
Set up a system where email is sent automatically when your customers reach a new stage in their customer lifecycle. This will help nurture them through the process from having never heard of your business to becoming a raving fan (and buying all the things).
Use triggered emails at each stage in your customer’s journey with your business! According to research by Epsilon, triggered emails have a 119% higher click through rate than traditional batch and blast emails. The reason triggered email works is because it is actually relevant to the person receiving it!
1. Set up an automatic welcome email! (5:16) In this email say thank-you, deliver value, and set expectations of frequency and content of future emails. Bonus points: Get them to reply to the email.
IF YOU DON’T KNOW WHERE TO START WITH WRITING YOUR WELCOME EMAIL, I created a Mad Libs for welcome emails so you can just fill in the blanks! Go check it out at here. Just put in your email and name at the bottom of the page and I’ll send it right to your inbox.
Or (if you’re feelin’ ambitious) set up a welcome series. (9:00) Make the welcome email more bite size by cutting it up into smaller chunks. First email is thank-you. Second email is maybe a spotlight on your location. Use the third email to share testimonials & reviews. The fourth email could be your top-selling products. The fifth might be a membership offer. Point is, leave the ask for the end of the series.
2. Look at your data! (11:54) Find out where you got people’s email. Ask for additional information like name, birthday, zip code, etc. Then use that data to send triggered emails or more relevant email. If you don’t have the data you want, figure out how to get that data!
3. Create a triggered email (15:35) based on what you learned and set it up so it nurtures your customers throughout the year WITHOUT YOU DOING ANYTHING!
SUMMIN’ IT UP
Lifecycle marketing does not have to involve complicated customer journey maps and crazy-complicated tech. All of the ideas I share in this video are elements of Email Essentials, the foundation of a solid email marketing program and the bread and butter of my entire marketing automation philosophy. So tell me – are you ready to work smarter, not harder?
Or harder, but also smarter? probably that one… wink wink nod nod…