Email Marketing + Strategy + Customer Experience
I see many parallels between the holiday email marketing season and my personal experience running a marathon. After a spinal cord injury left me paralyzed on one side in 2007, my rehab doctor told me that the best thank you I could send to him for, you know, teaching me how to walk again, would
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to
Last month, I warned you that “Winter Is Coming”. Okay, more like, the holiday email marketing season is coming, better known in retail circles as O-N-D. And with October right around the corner, it’s time to take off the training wheels. Today, we’ll dive deeper into what you can do in October to make 2018 your
Today, I’m going to share with you my secret to subscriber segmentation. Here’s a hint: The most valuable way to segment your email list is the one that very few “marketing gurus” are actively talking about. Segmentation is the act of dividing your overall subscriber database into smaller subsets based on their unique profile and/or
I’ve had the opportunity to speak and teach on email marketing best practice to audiences of everything from beginners to experts over the past 10 years, and regardless of the experience-level of the group, I often get questions like these: What is the best day of the week to send email? How many times a
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700
I met my husband at poker night hosted by our mutual friends. I saw him across the table, through the haze of one or two (or more, let’s be honest) glasses of wine, and I thought, “You are mine.” I saw right through that p-p-p-poker face and knew that this dude with the stoic expressions
Today, we’re wrapping up the deep dive into my 4-Part System for ensuring your automation programs are always 100. Let’s talk about the Quarterly Check-In. If you can’t already tell, I really like my systems. I don’t want to broadcast errors, and I don’t like to leave money on the table; simple, effective systems help
We are now more than halfway through the deep dive into my Email Automation 4-Part System, and today we’re going to talk about QC, also known as “quality control,” also known as “not the sexiest part of this system”. Sure, “Quality Control” doesn’t conjure up many exciting feelings, but Control? Sexy, just ask Ms. Jackson.
In today’s installment of this 4-part series, I’m going to shine a little light on the importance of keeping an inventory of your marketing automation programs, along with the data that they impact and are impacted by. I call it: Because, rhyming. In my 10+ years working in the email marketing industry, I have worked