Email Marketing + Strategy + Customer Experience
I received some really great feedback from last week’s post on Email Automation Gone Wrong, encouraging me to dive deeper into each of the recommended steps to ensure you don’t fall victim to some of the examples I shared. In response, I’ll spend the next week or so diving into each element of my 4-part
Email marketing automation, when done right, can have magical effects on a business. It can streamline operations, decrease customer service time, increase order value, improve customer engagement, and turn your best customers into your best advertising. But sometimes, the magic wand of marketing automation can get a little… wonky. Marketing automation that is implemented without
Let me first be clear about one thing: I am not a graphic designer, nor am I an HTML code expert by any stretch of the imagination. I’m all about content, strategy, best practice. I’ve worked with professional graphic designers for the past 8 years to craft beautiful, effective email campaigns. I’ve learned certain bug-a-boos
I just finished listening to an exceptional book – Ryan Holiday’s Perennial Seller. In it, Holiday makes one of the best arguments for building an email list that I’ve ever heard. In a chapter aptly entitled “Build your list – Build your list – Build your list”, Holiday calls email “the single most important and
It’s mid-morning, and I have a steaming, delicious Yeti thermos near-full of homebrewed Walla Walla Roastery Brazil Condado Estate in my hot little hand. It’s my second caffeinated beverage of the day, so why am I craving a Cold Foam Cascara Cold Brew from Starbucks right now? This email, that’s why: The subject line? Congrats,
My whole career, I’ve been in customer service. I started in traditional retail in high school, selling Replay cards at Sam Goody before transitioning to my college job of slangin’ lattes at the local Starbucks, which turned into my first post-college job as a store manager with that same coffee giant. I transitioned to a
My sophomore year of college, I got hired as a barista at Starbucks Coffee Company. Day one on the job, I was told: We are in the people business, serving coffee – and not the other way around. Everyday when I showed up for work, I was there to create connections with the customers –
My mission is to humanize marketing automation. Let’s do this, people.