Email Marketing + Strategy + Customer Experience
One of the best ways to send more effective marketing emails for your winery is to have a segmentation strategy. It’s marketing 101: right message, right person, right time. But if you are just “batch and blasting” your email campaigns, you’re definitely not going to be executing the right message to everybody. You need to
Want to know the secret to having an effective email marketing program for your business? It’s planning. Learn how at this Quarterly Planning Process training session.
If you’ve ever found yourself sitting down to write and hitting a wall, or pushing send and wondering why those thoughtfully crafted words didn’t get your subscribers to click “BUY NOW”, then the next session of the Get Email Marketing Experience “Email Copywriting 2.0” is for you.
I just wrapped up a whirlwind California trip to the Direct to Consumer Wine Symposium, where I was the winery email marketing expert on site. While I was there, I learned some things, met some people, reconnected with my faves, and you know what else? I got some awesome email marketing questions asked of me
Four years ago, I headed to my local Starbucks, laptop in hand, and started my first day of work as the Chief Words Officer at Erica Walter Writes. At the time, I was four months pregnant with Marlowe. In the four years since then, I’ve grown the business much bigger than I could have dreamed.
Marlowe is a three-nager and it isn’t cool. Preschool dropoff has been a total nightmare, and I’ve tried everything – treats, dance parties, and bribes of all kinds – to make it less of a trainwreck. This week, I’ve finally got some traction. What worked? Setting super clear expectations ALL MORNING LONG. And then, dropping
This is the last Live Learnin’ Thursday of 2021. Next week at this time, I’ll have a fresh baby! This week, I’m talking about the importance of taking time off, and sharing some steps to help you do just that in 2022. In addition, you can bet your sweet bippy I am also sharing how
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
October 16 is Boss’s Day, generally touted as a day for employees to thank their bosses for being kind and fair, or whatever other virtues the boss may possess. From a marketing perspective, this is a great day to talk about the gifts, services, or experiences that your business might offer that are boss-worthy. Or,
Back in September I received an email from The WISE Academy that had some great data they were celebrating. Now, I’m celebrating the improvements but I also was ASTONISHED to see these gaps. Here’s what I’m talking about, from the WISE Triple Score:In 2021, tasting room staff ask for the sale 71% of the time.They