Email Marketing + Strategy + Customer Experience
In case it wasn’t already obvious, I absolutely love email marketing automation. And I also love customer experience. And when those two elements intersect, I’m in Email Nerd Heaven. This week, I was a featured speaker for a session at the virtual Direct to Consumer Wine Symposium (also known as Erica’s Summer Camp, pre-COVID). My
In today’s Learnin’ Thursday I break down the top 3 (in my opinion) options for small business email service providers. You’ll get a quick summary, pros & cons, and what kind of business will do best with each option. MailChimp Hands-down, this is my favorite email service provider for small businesses. Despite some pretty significant
If getting started with your email marketing this year is a resolution of yours, this Learnin’ Thursday episode is perfect for you. You’ll learn three simple baby steps to get you started, that will take you less than an hour to complete and which will start your momentum in email marketing. Set a 10-minute timer
Halloween is a month away, but today I want to get a little spooky with you. Let’s talk about reviving the dead… …subscribers on your email list, that is! If you have an email list that isn’t very engaged, there are some super simple things you can do to re-engage them and subsequently purge the
Back in my earliest days of agency life, I worked with a huge alcohol sales company – a company that owned multiple wineries across the west coast along with liquor brands from all over the world. Every month, each brand we worked with not only had a revenue target, we had weekly calls to ensure
Enjoy some party music and a summary of the tips below in this video of the email party master… ME! Pretty much my WHOLE jam is helping email marketing NOT suck for business owners (and for their customers who receive emails from them). I LOVE email marketing (in case you couldn’t tell) and want YOU
When I talk to business owners about triggered emails, I get a lot of excuses that “we haven’t been that good about data capture” or “our systems don’t really talk to each other – how am I supposed to get this information to be useful?” Listen, I feel that pain. But I don’t like excuses.
I think EVERYBODY should start a business. I’m so passionate about the importance of SOLVING PROBLEMS, which is what every good business SHOULD do, that I think ALL the people should go about starting a business to solve a problem they are uniquely qualified to solve. For me, that just happened to be making email
HEY EVERYONE! Here is my Learnin’ Thursday explanation of the Top 10 Email Mistakes I’ve most commonly seen. Or if you just want the simple version, keep reading. 10. Not Measuring Results If you send emails and you don’t look at your data and compare your results, they you are not being as effective as
So this last week, I was on vacation by a lake. And as you probably know, I exercise every day. So every morning of my vacation, I ran around the lake. But then one day, I decided to run the opposite direction around the lake than I had been going before. And I noticed so