Email Marketing + Strategy + Customer Experience
While I always recommend against sending batch & blast email (aka one identical email to everyone on your list), there are ways to send basically one email to everyone and still get results. What’s the answer? Segmentation. Segment your email list by: Lurkers – They’re on your list, but you don’t have any proof that
Erica is gone this week on vacation and put me in charge of her content this week. Isn’t that exciting! My name is Elena and I am Erica’s intern this summer. I am a business student and also a declutter coach. Although my goal is to mostly work with families in the future, I know
Last week I had the opportunity to connect with a panel of local business leaders as part of the Walla Walla Valley Chamber of Commerce Virtual Town Hall Series. I was asked to share some best practices for communicating with customers as businesses reopen with modified hours and operations in the midst of COVID-19. From
No, I’m not referring to the versatile canned meat product, although growing up Seventh-Day Adventist I have enjoyed my fair share of canned (vegetarian) meats. I’m referring to the email variety. The official definition of Spam according to Techopedia is “…the use of electronic messaging systems to send out unrequested or unwanted messages in bulk.”
Last week I shared a flying overview of Email Essentials and why they are the foundation of every good email marketing program’s success. This week, I’m playing devil’s advocate. “I can do email marketing without essentials, right?” Yes, you CAN send “push and pray” email without having the essentials of email marketing in place (Acquisition,
When I started my business two years ago, I envisioned working with lots of different businesses to implement what I call “Email Essentials” – the foundational elements of email that not only nurture customers from the start, they also make all of your ongoing marketing efforts more effective. I believe so much in the power
On June 1st, I celebrated my two year anniversary as Chief Words Officer at Erica Walter Writes. That is to say, I made it two years as a small business owner! Along the way I’ve learned a lot of important lessons, which I’m summarizing here for you. Want to make it two years (or more)
In this video, I explain how to work smarter, rather than harder, with email marketing. Set up a system where email is sent automatically when your customers reach a new stage in their customer lifecycle. This will help nurture them through the process from having never heard of your business to becoming a raving fan
In this YouTube video, I show you how to increase your email marketing reach with this simple resend strategy. The goal here is to reach the maximum number of people as possible with your one message. – 1st send: to everyone. – 2nd send: (2:05) to those who did not open your first email. Also,
Everybody is being forced to try new things right now. It is required in order to survive. If you have to get uncomfortable right now in order to survive, what would happen if you chose to use this time to THRIVE as well? In this week’s “Learnin’ Thursday” I share the life and business lesson