Email Marketing + Strategy + Customer Experience
Today, we’re wrapping up the deep dive into my 4-Part System for ensuring your automation programs are always 100. Let’s talk about the Quarterly Check-In. If you can’t already tell, I really like my systems. I don’t want to broadcast errors, and I don’t like to leave money on the table; simple, effective systems help
We are now more than halfway through the deep dive into my Email Automation 4-Part System, and today we’re going to talk about QC, also known as “quality control,” also known as “not the sexiest part of this system”. Sure, “Quality Control” doesn’t conjure up many exciting feelings, but Control? Sexy, just ask Ms. Jackson.
In today’s installment of this 4-part series, I’m going to shine a little light on the importance of keeping an inventory of your marketing automation programs, along with the data that they impact and are impacted by. I call it: Because, rhyming. In my 10+ years working in the email marketing industry, I have worked
I received some really great feedback from last week’s post on Email Automation Gone Wrong, encouraging me to dive deeper into each of the recommended steps to ensure you don’t fall victim to some of the examples I shared. In response, I’ll spend the next week or so diving into each element of my 4-part
Email marketing automation, when done right, can have magical effects on a business. It can streamline operations, decrease customer service time, increase order value, improve customer engagement, and turn your best customers into your best advertising. But sometimes, the magic wand of marketing automation can get a little… wonky. Marketing automation that is implemented without
I just finished listening to an exceptional book – Ryan Holiday’s Perennial Seller. In it, Holiday makes one of the best arguments for building an email list that I’ve ever heard. In a chapter aptly entitled “Build your list – Build your list – Build your list”, Holiday calls email “the single most important and
It’s mid-morning, and I have a steaming, delicious Yeti thermos near-full of homebrewed Walla Walla Roastery Brazil Condado Estate in my hot little hand. It’s my second caffeinated beverage of the day, so why am I craving a Cold Foam Cascara Cold Brew from Starbucks right now? This email, that’s why: The subject line? Congrats,
My sophomore year of college, I got hired as a barista at Starbucks Coffee Company. Day one on the job, I was told: We are in the people business, serving coffee – and not the other way around. Everyday when I showed up for work, I was there to create connections with the customers –
My mission is to humanize marketing automation. Let’s do this, people.