Email Marketing + Strategy + Customer Experience
In the April session of The Get Email Marketing Experience we dived into email marketing design best practices. That means what “pretty” factors matter to getting those conversions, how to do them, and why. For such a tall order and the BIGGEST inside scoop, I am beyond proud to have had the privilege to introduce
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
I’ve been sharing my personal Top 5 Lists featuring different essential email programs over the past several weeks. I’ve put the spotlight on welcome emails and holiday guides so far. Today, I’m wrapping up the Top 5 series with a focus on the best triggered email of 2018! Keep reading to find out how to
As we close out 2018, I wanted to take some time to put the spotlight on winning email campaigns I’ve seen over the past year. Today, we’ll put the spotlight on the best holiday email campaigns! Bear in mind that the year isn’t over yet, and there are probably even more coming down the pipe.
Over the past few weeks, I’ve been sharing the step-by-step process I take when creating a business strategic marketing calendar for the year. Today, we’ll wrap up this three-part series by diving into the final stage: Finalize & Execute! But first a quick recap of how we got here. I shared the 5 reasons every
Last week, we put the foundation in place for creating your business marketing calendar for the year to come. If you aren’t up to speed, you can check it out here. This week we’re taking it further by merging last year’s insights with planned activities for the year to come. In today’s post, we’re creating
Last week, I shared the five reasons your business needs an Integrated Marketing Plan. In summary, having one might just save your life. via GIPHY But creating your own integrated marketing plan, especially if you’ve never done it before, can be a daunting undertaking. Sure, you could pay a consultant to help walk you through
The no-man’s land that is New Year’s email marketing Christmas gets most customers’ (and therefore, most marketers’) attention right up until December 25. This leaves very little time for any of us to talk about the end of the year, the start of a new one, and the wonderful celebrations many of us are planning
You made it! You survived (and if you took some of my advice, you probably even thrived) in November, but that doesn’t mean you’re off the hook for 2018. Give the last month of the year (and your customers) much-deserved love and attention by creating December email marketing campaigns that surprise, delight, inspire, and motivate.
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to