Email Marketing + Strategy + Customer Experience
I didn’t always used to think about quarters the way that I do now. Business has a way of reshaping your concept of time. Sure, in high school we had fall, winter, and spring quarters. But we didn’t harp on it that much at Auburn Adventist Academy. I was a store manager for Starbucks Coffee
Want to know the secret to having an effective email marketing program for your business? It’s planning! I know, it might seem obvious, but there are a remarkable number of small businesses who I see sending emails on the fly, only right before an event or launch, or with horrible consistency (aka none). When email
In the April session of The Get Email Marketing Experience we dived into email marketing design best practices. That means what “pretty” factors matter to getting those conversions, how to do them, and why. For such a tall order and the BIGGEST inside scoop, I am beyond proud to have had the privilege to introduce
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
To win with email marketing, you need to change how you think about it. Most business owners are thinking of email marketing at the last second. When email marketing is an afterthought, it has afterthought-level results. Email marketing is its OWN REVENUE STREAM for your business. Thinking of email as its own revenue stream ensures
Last week I shared a pretty big disappointment in my business: I didn’t get enough students enrolled in my workshop at our local community college, and it ended up needing to be canceled. Today I’m diving deeper into why. If you are more of a visual or auditory learner (or if you just wanna see
Today we celebrate Independence Day in the United States. I have been thinking a lot lately about independent business and life practices… good and bad. Look “Independent” up in the dictionary (or, as one does, find it at merriam-webster.com) and you will find some very appealing definitions: not subject to control by others : self-governingnot
Three ways to make sure yours actually WORKS Over the past few weeks, I’ve been addressing the top excuses businesses give to not start an email marketing program. Today I’m going to wrap up with the most difficult to overcome objection to email marketing program creation. “I’m not sure an email marketing program will work
Let’s get ready to ROUNDUPPPPPPP (July email marketing inspiration, that is). I love summertime. July is a HOT month for holidays, for celebrations, and all things outside. Take a minute to read this roundup featuring July email marketing inspiration, then go fill in your July calendar! July email marketing inspiration: Independence Day I feel like
Today I want to dive deep on email content ideas. You’re not into making excuses, are you? You take ownership for your business, and you take responsibility for your success! The #1 difference between entrepreneurs and everybody else, in my opinion, is that when you read this statement… …you are excited, not terrified. But, maybe