Email Marketing + Strategy + Customer Experience
Last week, I went on a diatribe about the “excuses” many small business owners have for not starting an email marketing program. The #1 reason? “I don’t have enough time.” Today, I’m going to share my BEST hack to save you time creating email campaigns. Ready? ESTABLISH AN EMAIL MARKETING TEMPLATE Make the guiding decisions
I talk to a lot of business owners about email marketing. Sometimes, they get it. They understand that an email marketing program can be a powerful business driver. But a lot of the time, small business owners don’t get it. They aren’t investing in an email marketing program to drive revenue and engagement. But regardless
It’s the June email content ideas dump! If your email content ideas for June are lacking, read on to gain a few helpful ideas, see a few examples I really love, and fill in your calendar with value-added content to delight and engage your subscribers. High level themes to inspire June email content ideas Schoooool’s
It’s my birthday! No, it’s not.But, it was my birthday yesterday. And while I did a showcase on triggered emails in 2018 that included a birthday gem from Chubbies, it seemed only fitting to give birthday emails love with a dedicated post. Here’s an “Erica’s Birthday Celebration” round-up featuring the best birthday emails I received
Borrow inspiration and fill your calendar! Do you need email campaign ideas for May? Borrow inspiration (or at least have a laugh or two) from some of these concepts, in today’s Monthly Campaign Inspo Installment! Email Campaign Ideas for May May 1 – Holy Emails, Batman No, literally, May 1st is Batman Day. I mean,
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
This isn’t going to be one of my typical blog posts. It’s a little off the cuff, and it’s short, and I’m not that concerned with SEO. I had a little epiphany this week, and you probably shouldn’t be having these kinds of epiphanies in your mid-thirties: Email marketing is MORE than what you create
Looking for April email marketing campaign ideas? This month is full of unique opportunities to connect with customers and tap into their springtime mindset. This is the first in a monthly series where I’ll share a few ideas for campaigns in the month ahead – borrow inspiration from me and fill your calendar with meaningful
Over the past several weeks, I’ve been breaking down the process of growing your email list. Part one is all about stating your email program value, and aligning it to the needs and desires of your ideal customer. Part two was about removing any potential barriers to your customer signing up for your email program.
I haven’t been shy here on this blog with my feelings about holiday marketing emails: I love them when done well, when the campaign connects the customer and the business in a unique and meaningful way. But every once in a while, a holiday marketing email campaign hits my inbox that crosses the line. I