Email Marketing + Strategy + Customer Experience
I’ve been sharing my personal Top 5 Lists featuring different essential email programs over the past several weeks. I’ve put the spotlight on welcome emails and holiday guides so far. Today, I’m wrapping up the Top 5 series with a focus on the best triggered email of 2018! Keep reading to find out how to
As we close out 2018, I wanted to take some time to put the spotlight on winning email campaigns I’ve seen over the past year. Today, we’ll put the spotlight on the best holiday email campaigns! Bear in mind that the year isn’t over yet, and there are probably even more coming down the pipe.
Over the past few weeks, I’ve been sharing the step-by-step process I take when creating a business strategic marketing calendar for the year. Today, we’ll wrap up this three-part series by diving into the final stage: Finalize & Execute! But first a quick recap of how we got here. I shared the 5 reasons every
Last week, we put the foundation in place for creating your business marketing calendar for the year to come. If you aren’t up to speed, you can check it out here. This week we’re taking it further by merging last year’s insights with planned activities for the year to come. In today’s post, we’re creating
Last week, I shared the five reasons your business needs an Integrated Marketing Plan. In summary, having one might just save your life. via GIPHY But creating your own integrated marketing plan, especially if you’ve never done it before, can be a daunting undertaking. Sure, you could pay a consultant to help walk you through
The no-man’s land that is New Year’s email marketing Christmas gets most customers’ (and therefore, most marketers’) attention right up until December 25. This leaves very little time for any of us to talk about the end of the year, the start of a new one, and the wonderful celebrations many of us are planning
If your holiday marketing email strategy doesn’t include a little love for the last-minute shoppers out there, this post is going to help you help me. *raises hand* I finish my Christmas shopping on like, December 22nd. Okay, make that December 24. For people like me, it’s nice to receive email showcasing awesome last-minute gift
You made it! You survived (and if you took some of my advice, you probably even thrived) in November, but that doesn’t mean you’re off the hook for 2018. Give the last month of the year (and your customers) much-deserved love and attention by creating December email marketing campaigns that surprise, delight, inspire, and motivate.
I see many parallels between the holiday email marketing season and my personal experience running a marathon. After a spinal cord injury left me paralyzed on one side in 2007, my rehab doctor told me that the best thank you I could send to him for, you know, teaching me how to walk again, would
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to