Email Marketing + Strategy + Customer Experience
Last month, I warned you that “Winter Is Coming”. Okay, more like, the holiday email marketing season is coming, better known in retail circles as O-N-D. And with October right around the corner, it’s time to take off the training wheels. Today, we’ll dive deeper into what you can do in October to make 2018 your
Today, I’m going to share with you my secret to subscriber segmentation. Here’s a hint: The most valuable way to segment your email list is the one that very few “marketing gurus” are actively talking about. Segmentation is the act of dividing your overall subscriber database into smaller subsets based on their unique profile and/or
I’ve had the opportunity to speak and teach on email marketing best practice to audiences of everything from beginners to experts over the past 10 years, and regardless of the experience-level of the group, I often get questions like these: What is the best day of the week to send email? How many times a
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700
I met my husband at poker night hosted by our mutual friends. I saw him across the table, through the haze of one or two (or more, let’s be honest) glasses of wine, and I thought, “You are mine.” I saw right through that p-p-p-poker face and knew that this dude with the stoic expressions
Today, we’re wrapping up the deep dive into my 4-Part System for ensuring your automation programs are always 100. Let’s talk about the Quarterly Check-In. If you can’t already tell, I really like my systems. I don’t want to broadcast errors, and I don’t like to leave money on the table; simple, effective systems help
We are now more than halfway through the deep dive into my Email Automation 4-Part System, and today we’re going to talk about QC, also known as “quality control,” also known as “not the sexiest part of this system”. Sure, “Quality Control” doesn’t conjure up many exciting feelings, but Control? Sexy, just ask Ms. Jackson.
In today’s installment of this 4-part series, I’m going to shine a little light on the importance of keeping an inventory of your marketing automation programs, along with the data that they impact and are impacted by. I call it: Because, rhyming. In my 10+ years working in the email marketing industry, I have worked
I received some really great feedback from last week’s post on Email Automation Gone Wrong, encouraging me to dive deeper into each of the recommended steps to ensure you don’t fall victim to some of the examples I shared. In response, I’ll spend the next week or so diving into each element of my 4-part
Let me first be clear about one thing: I am not a graphic designer, nor am I an HTML code expert by any stretch of the imagination. I’m all about content, strategy, best practice. I’ve worked with professional graphic designers for the past 8 years to craft beautiful, effective email campaigns. I’ve learned certain bug-a-boos