Email Marketing + Strategy + Customer Experience
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone
This stance on November holiday email marketing strategy could get me blackballed from the email community. But then, I’m not sure that I’m really IN that community. I’ve also never really heard of anybody being blackballed from it, so you know what? I’m going to risk it. The holiday email marketing strategy I’m going to
I met my husband at poker night hosted by our mutual friends. I saw him across the table, through the haze of one or two (or more, let’s be honest) glasses of wine, and I thought, “You are mine.” I saw right through that p-p-p-poker face and knew that this dude with the stoic expressions
We are now more than halfway through the deep dive into my Email Automation 4-Part System, and today we’re going to talk about QC, also known as “quality control,” also known as “not the sexiest part of this system”. Sure, “Quality Control” doesn’t conjure up many exciting feelings, but Control? Sexy, just ask Ms. Jackson.
In today’s installment of this 4-part series, I’m going to shine a little light on the importance of keeping an inventory of your marketing automation programs, along with the data that they impact and are impacted by. I call it: Because, rhyming. In my 10+ years working in the email marketing industry, I have worked
I received some really great feedback from last week’s post on Email Automation Gone Wrong, encouraging me to dive deeper into each of the recommended steps to ensure you don’t fall victim to some of the examples I shared. In response, I’ll spend the next week or so diving into each element of my 4-part
My whole career, I’ve been in customer service. I started in traditional retail in high school, selling Replay cards at Sam Goody before transitioning to my college job of slangin’ lattes at the local Starbucks, which turned into my first post-college job as a store manager with that same coffee giant. I transitioned to a
My sophomore year of college, I got hired as a barista at Starbucks Coffee Company. Day one on the job, I was told: We are in the people business, serving coffee – and not the other way around. Everyday when I showed up for work, I was there to create connections with the customers –