Email Marketing + Strategy + Customer Experience
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
This isn’t going to be one of my typical blog posts. It’s a little off the cuff, and it’s short, and I’m not that concerned with SEO. I had a little epiphany this week, and you probably shouldn’t be having these kinds of epiphanies in your mid-thirties: Email marketing is MORE than what you create
Looking for April email marketing campaign ideas? This month is full of unique opportunities to connect with customers and tap into their springtime mindset. This is the first in a monthly series where I’ll share a few ideas for campaigns in the month ahead – borrow inspiration from me and fill your calendar with meaningful
Over the past several weeks, I’ve been breaking down the process of growing your email list. Part one is all about stating your email program value, and aligning it to the needs and desires of your ideal customer. Part two was about removing any potential barriers to your customer signing up for your email program.
Last week, I kicked off a three-part email list growth guide. We started with a lot of fish references, because the value your email program offers (your bait) will attract a certain kind of potential customer (fish). Now that you’ve identified the primary value your email programming offers, we’re ready to go a little deeper
Could your business benefit from significant email list growth? I haven’t been shy here with my feelings about the importance of focusing on email list building. Start attracting quality new subscribers (read: potential customers) to your database! I’ll show you how with my three-part series on Email List Growth Success. Email List Growth Success, Part
I haven’t been shy here on this blog with my feelings about holiday marketing emails: I love them when done well, when the campaign connects the customer and the business in a unique and meaningful way. But every once in a while, a holiday marketing email campaign hits my inbox that crosses the line. I
I’ve been sharing my personal Top 5 Lists featuring different essential email programs over the past several weeks. I’ve put the spotlight on welcome emails and holiday guides so far. Today, I’m wrapping up the Top 5 series with a focus on the best triggered email of 2018! Keep reading to find out how to
The first day of a new year is, for me, an exhilarating opportunity to create goals, aspirations, and intentions. This year they are taking the form of business New Year’s Resolutions. Want to rock 2019? These business New Year’s Resolutions can help you elevate your game. Let’s do them together! Listen more than you talk
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone