Email Marketing + Strategy + Customer Experience
Three ways to make sure yours actually WORKS Over the past few weeks, I’ve been addressing the top excuses businesses give to not start an email marketing program. Today I’m going to wrap up with the most difficult to overcome objection to email marketing program creation. “I’m not sure an email marketing program will work
Let’s get ready to ROUNDUPPPPPPP (July email marketing inspiration, that is). I love summertime. July is a HOT month for holidays, for celebrations, and all things outside. Take a minute to read this roundup featuring July email marketing inspiration, then go fill in your July calendar! July email marketing inspiration: Independence Day I feel like
Today I want to dive deep on email content ideas. You’re not into making excuses, are you? You take ownership for your business, and you take responsibility for your success! The #1 difference between entrepreneurs and everybody else, in my opinion, is that when you read this statement… …you are excited, not terrified. But, maybe
Last week, I went on a diatribe about the “excuses” many small business owners have for not starting an email marketing program. The #1 reason? “I don’t have enough time.” Today, I’m going to share my BEST hack to save you time creating email campaigns. Ready? ESTABLISH AN EMAIL MARKETING TEMPLATE Make the guiding decisions
I talk to a lot of business owners about email marketing. Sometimes, they get it. They understand that an email marketing program can be a powerful business driver. But a lot of the time, small business owners don’t get it. They aren’t investing in an email marketing program to drive revenue and engagement. But regardless
It’s the June email content ideas dump! If your email content ideas for June are lacking, read on to gain a few helpful ideas, see a few examples I really love, and fill in your calendar with value-added content to delight and engage your subscribers. High level themes to inspire June email content ideas Schoooool’s
I’m a runner. Not a fast runner, and no longer a distance runner, but every day I get up and I go for a run. I’m big on making a decision once. As in, I exercise daily. Decision made. I no longer agonize every morning on whether I have the time to squeeze in a
It’s my birthday! No, it’s not.But, it was my birthday yesterday. And while I did a showcase on triggered emails in 2018 that included a birthday gem from Chubbies, it seemed only fitting to give birthday emails love with a dedicated post. Here’s an “Erica’s Birthday Celebration” round-up featuring the best birthday emails I received
Borrow inspiration and fill your calendar! Do you need email campaign ideas for May? Borrow inspiration (or at least have a laugh or two) from some of these concepts, in today’s Monthly Campaign Inspo Installment! Email Campaign Ideas for May May 1 – Holy Emails, Batman No, literally, May 1st is Batman Day. I mean,
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing