Email Marketing + Strategy + Customer Experience
One of the best ways to send more effective marketing emails for your winery is to have a segmentation strategy. It’s marketing 101: right message, right person, right time. But if you are just “batch and blasting” your email campaigns, you’re definitely not going to be executing the right message to everybody. You need to
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
Students of the inaugural cohort of The Bootstrapper’s Email Marketing Success System are digging deep this week into their ideal customer journey. Spending time working with them on assessing their business at this level got me thinking about how often this process is done. For small businesses, I’m guessing it isn’t nearly as frequent as
In case it wasn’t already obvious, I absolutely love email marketing automation. And I also love customer experience. And when those two elements intersect, I’m in Email Nerd Heaven. This week, I was a featured speaker for a session at the virtual Direct to Consumer Wine Symposium (also known as Erica’s Summer Camp, pre-COVID). My
While I always recommend against sending batch & blast email (aka one identical email to everyone on your list), there are ways to send basically one email to everyone and still get results. What’s the answer? Segmentation. Segment your email list by: Lurkers – They’re on your list, but you don’t have any proof that
In this video, I explain how to work smarter, rather than harder, with email marketing. Set up a system where email is sent automatically when your customers reach a new stage in their customer lifecycle. This will help nurture them through the process from having never heard of your business to becoming a raving fan
It’s my birthday! No, it’s not.But, it was my birthday yesterday. And while I did a showcase on triggered emails in 2018 that included a birthday gem from Chubbies, it seemed only fitting to give birthday emails love with a dedicated post. Here’s an “Erica’s Birthday Celebration” round-up featuring the best birthday emails I received
Today, I’m going to share with you my secret to subscriber segmentation. Here’s a hint: The most valuable way to segment your email list is the one that very few “marketing gurus” are actively talking about. Segmentation is the act of dividing your overall subscriber database into smaller subsets based on their unique profile and/or
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700
I received some really great feedback from last week’s post on Email Automation Gone Wrong, encouraging me to dive deeper into each of the recommended steps to ensure you don’t fall victim to some of the examples I shared. In response, I’ll spend the next week or so diving into each element of my 4-part