Email Marketing + Strategy + Customer Experience
If you’re reading this at the time of publication, it isn’t even November yet. You may not even know for sure what you’re going to send for Black Friday through Cyber Monday, let alone what you want to send in 2024. And I’m here to tell you, this means… You are behind. It’s okay, many
We’re heading into the final countdown to October – November – December, and this month is all about testing and refining our content and offer strategy to ensure we are laser focused when the heavy-hitting campaigns drop. Here are some concepts to consider as you look at the campaigns you planned for the final month
I remember the first time I heard the term O-N-D. It was back in my agency days, the client was Rodney Strong Vineyards, and I felt a little sheepish when I replied to the client’s email requesting an OND Planning Session with, “I’m sorry, what does OND mean?” The guy I was emailing back and
Want to know the secret to having an effective email marketing program for your business? It’s planning! I know, it might seem obvious, but there are a remarkable number of small businesses who I see sending emails on the fly, only right before an event or launch, or with horrible consistency (aka none). When email
In the April session of The Get Email Marketing Experience we dived into email marketing design best practices. That means what “pretty” factors matter to getting those conversions, how to do them, and why. For such a tall order and the BIGGEST inside scoop, I am beyond proud to have had the privilege to introduce
One of the best ways to send more effective marketing emails for your winery is to have a segmentation strategy. It’s marketing 101: right message, right person, right time. But if you are just “batch and blasting” your email campaigns, you’re definitely not going to be executing the right message to everybody. You need to
Want to know the secret to having an effective email marketing program for your business? It’s planning. Learn how at this Quarterly Planning Process training session.
If you’ve ever found yourself sitting down to write and hitting a wall, or pushing send and wondering why those thoughtfully crafted words didn’t get your subscribers to click “BUY NOW”, then the next session of the Get Email Marketing Experience “Email Copywriting 2.0” is for you.
I just wrapped up a whirlwind California trip to the Direct to Consumer Wine Symposium, where I was the winery email marketing expert on site. While I was there, I learned some things, met some people, reconnected with my faves, and you know what else? I got some awesome email marketing questions asked of me
Marlowe is a three-nager and it isn’t cool. Preschool dropoff has been a total nightmare, and I’ve tried everything – treats, dance parties, and bribes of all kinds – to make it less of a trainwreck. This week, I’ve finally got some traction. What worked? Setting super clear expectations ALL MORNING LONG. And then, dropping