Email Marketing + Strategy + Customer Experience
I celebrated my 40th birthday last weekend and MAN, am I excited about the decade ahead. It seemed an appropriate time to bring up birthday emails again! Birthday campaigns can be a fantastic way to connect with your subscribers, to celebrate a milestone, and to generate revenue. In fact, here are some recent, sexy stats
Tips inspired by my husband’s online shopping habits I want to talk about a touchy subject… abandoned cart emails. Anytime I bring up abandoned cart emails, whether in a speaking engagement or one-on-one with a client, I can see those shoulders go up and those faces scrunch… I get it. Abandoned cart emails can be
Back in September I received an email from The WISE Academy that had some great data they were celebrating. Now, I’m celebrating the improvements but I also was ASTONISHED to see these gaps. Here’s what I’m talking about, from the WISE Triple Score:In 2021, tasting room staff ask for the sale 71% of the time.They
In case it wasn’t already obvious, I absolutely love email marketing automation. And I also love customer experience. And when those two elements intersect, I’m in Email Nerd Heaven. This week, I was a featured speaker for a session at the virtual Direct to Consumer Wine Symposium (also known as Erica’s Summer Camp, pre-COVID). My
Last week I shared a flying overview of Email Essentials and why they are the foundation of every good email marketing program’s success. This week, I’m playing devil’s advocate. “I can do email marketing without essentials, right?” Yes, you CAN send “push and pray” email without having the essentials of email marketing in place (Acquisition,
When I started my business two years ago, I envisioned working with lots of different businesses to implement what I call “Email Essentials” – the foundational elements of email that not only nurture customers from the start, they also make all of your ongoing marketing efforts more effective. I believe so much in the power
In this video, I explain how to work smarter, rather than harder, with email marketing. Set up a system where email is sent automatically when your customers reach a new stage in their customer lifecycle. This will help nurture them through the process from having never heard of your business to becoming a raving fan
It’s my birthday! No, it’s not.But, it was my birthday yesterday. And while I did a showcase on triggered emails in 2018 that included a birthday gem from Chubbies, it seemed only fitting to give birthday emails love with a dedicated post. Here’s an “Erica’s Birthday Celebration” round-up featuring the best birthday emails I received
I’ve been sharing my personal Top 5 Lists featuring different essential email programs over the past several weeks. I’ve put the spotlight on welcome emails and holiday guides so far. Today, I’m wrapping up the Top 5 series with a focus on the best triggered email of 2018! Keep reading to find out how to
I met my husband at poker night hosted by our mutual friends. I saw him across the table, through the haze of one or two (or more, let’s be honest) glasses of wine, and I thought, “You are mine.” I saw right through that p-p-p-poker face and knew that this dude with the stoic expressions