Email Marketing + Strategy + Customer Experience
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
Today I want to dive deep on email content ideas. You’re not into making excuses, are you? You take ownership for your business, and you take responsibility for your success! The #1 difference between entrepreneurs and everybody else, in my opinion, is that when you read this statement… …you are excited, not terrified. But, maybe
Last week, I went on a diatribe about the “excuses” many small business owners have for not starting an email marketing program. The #1 reason? “I don’t have enough time.” Today, I’m going to share my BEST hack to save you time creating email campaigns. Ready? ESTABLISH AN EMAIL MARKETING TEMPLATE Make the guiding decisions
It’s the June email content ideas dump! If your email content ideas for June are lacking, read on to gain a few helpful ideas, see a few examples I really love, and fill in your calendar with value-added content to delight and engage your subscribers. High level themes to inspire June email content ideas Schoooool’s
It’s my birthday! No, it’s not.But, it was my birthday yesterday. And while I did a showcase on triggered emails in 2018 that included a birthday gem from Chubbies, it seemed only fitting to give birthday emails love with a dedicated post. Here’s an “Erica’s Birthday Celebration” round-up featuring the best birthday emails I received
Pre-pandemic, I had the opportunity to speak on a Digital Marketing panel for our local Chamber of Commerce Annual Business Summit. I shared a 1-hour slot with two other digital marketing professionals, so we each had less than 15 minutes to present content that we felt would help the attendees succeed in their digital marketing
The first day of a new year is, for me, an exhilarating opportunity to create goals, aspirations, and intentions. This year they are taking the form of business New Year’s Resolutions. Want to rock 2019? These business New Year’s Resolutions can help you elevate your game. Let’s do them together! Listen more than you talk
I’m wrapping up the year with my own personal Top 5 lists, and today’s edition is The Best Welcome Email Campaigns of 2018! Your welcome email campaign is the most important email in your entire arsenal (I’m not exaggerating)! It’s your first impression in your new customer or prospect’s inbox, and it sets the tone
Today, I’m going to share with you my secret to subscriber segmentation. Here’s a hint: The most valuable way to segment your email list is the one that very few “marketing gurus” are actively talking about. Segmentation is the act of dividing your overall subscriber database into smaller subsets based on their unique profile and/or
I remember the first time I heard the acronym “OND” I was like, “Come again? Did you say omg?” OND stands for “October, November, December” – AKA, the holiday season, AKA the most retailtastical time of the year. According to the National Retail Federation, holiday sales in November and December 2017 alone totaled nearly $700