Email Marketing + Strategy + Customer Experience
What with how next week, Maddox turns 5, and the following week will mark the birthday of our 5th child, I have birthday stuff on the brain. This week’s Learnin’ Thursday is dedicated to some birthday best practice so that you can surprise, delight, and convert your subscribers by celebrating this key milestone! First thing’s
I’m a runner. Not a fast runner, and no longer a distance runner, but every day I get up and I go for a run. I’m big on making a decision once. As in, I exercise daily. Decision made. I no longer agonize every morning on whether I have the time to squeeze in a
It’s my birthday! No, it’s not.But, it was my birthday yesterday. And while I did a showcase on triggered emails in 2018 that included a birthday gem from Chubbies, it seemed only fitting to give birthday emails love with a dedicated post. Here’s an “Erica’s Birthday Celebration” round-up featuring the best birthday emails I received
I’ve been sharing my personal Top 5 Lists featuring different essential email programs over the past several weeks. I’ve put the spotlight on welcome emails and holiday guides so far. Today, I’m wrapping up the Top 5 series with a focus on the best triggered email of 2018! Keep reading to find out how to
I met my husband at poker night hosted by our mutual friends. I saw him across the table, through the haze of one or two (or more, let’s be honest) glasses of wine, and I thought, “You are mine.” I saw right through that p-p-p-poker face and knew that this dude with the stoic expressions
Today, we’re wrapping up the deep dive into my 4-Part System for ensuring your automation programs are always 100. Let’s talk about the Quarterly Check-In. If you can’t already tell, I really like my systems. I don’t want to broadcast errors, and I don’t like to leave money on the table; simple, effective systems help
We are now more than halfway through the deep dive into my Email Automation 4-Part System, and today we’re going to talk about QC, also known as “quality control,” also known as “not the sexiest part of this system”. Sure, “Quality Control” doesn’t conjure up many exciting feelings, but Control? Sexy, just ask Ms. Jackson.
In today’s installment of this 4-part series, I’m going to shine a little light on the importance of keeping an inventory of your marketing automation programs, along with the data that they impact and are impacted by. I call it: Because, rhyming. In my 10+ years working in the email marketing industry, I have worked
My mission is to humanize marketing automation. Let’s do this, people.